Nowadays, it’s impossible to develop a business without an e-commerce site. In fact, the number of e-commerce sites on the Internet is growing by the day. Having an e-commerce site is essential to the development of your business. It enables you to generate sales, build customer loyalty and generate leads. Creating an e-commerce site has never been easier. What’s more, to create an online store, entrepreneurs have a wide choice of tools at their disposal. WordPress is one of the best-known tools for creating an e-commerce site. But beyond that, you also need to know, how do you create an e-commerce site with WordPress? Read on to find out.
Building a specification and strategy
Building a WordPress e-commerce site is advantageous, because as well as being flexible, WordPress is easy to use. What’s more, building an e-commerce site on WordPress won’t cost you a thing. It’s totally free. But how do you create a WordPress e-commerce site?
To build an e-commerce site you need to consider a few strategic elements. First, you need to put in place a good business strategy. To do this, you need to understand the market and your audience. Also think about using strategic tools on your site to attract new customers (SEO, emailing, SEA, etc.). You also need to carry out a competitive study to find out the positioning on the web of your competitors and their products. Set up good management of your products and stock to ensure delivery in the event of a sale. And finally, you need to check that you’re operating within the legal framework.
To gather your information aimed at creating your e-commerce site on WordPress, draw up a cahier de charges.
If you’re looking for a WordPress expert to help you with this first stage of your WordPress e-commerce site, go to BeFreelancr.
Proceed to the actual creation of the WordPress e-commerce site
Do you want to know the second step of how to create a WordPress e-commerce site? Find the answer below.
Getting a domain name and hosting provider for your WordPress e-commerce site
In this second step, your commercial platform on WordPress needs to get a domain name and also a host. These elements are very important for gaining good search engine positioning and generating customers. You then need to choose a domain name that’s easy to remember and consistent with your business or products. Also opt for a domain name that’s easy to remember.
When it comes to choosing your web host, opt for the web host that offers customer service that listens to your needs. Also choose a host that will be able to guide you through every step of creating your online business site.
Make the site RGPD or General Data Protection Regulation compliant
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To avoid some sanctions (legal and financial) make sure your site complies with the standards governed by the RGPD. To do this, e-merchants must have a privacy policy, CGV or General Sales Conditions on their sites. Sites must also have a banner to accept cookies and a proof of preference.
Install the necessary plugins to be able to sell on the WordPress site
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Once your WordPress site is created, you need to add an extension to it to be able to sell online. We then suggest the best essential extensions to install on your e-commerce store. There’s WooCommerce, a benchmark free plugin; Bigcommerce which is only available on demand. There’s also Ecwid, which is available on all the famous CMSs on the market.
Optimizing and maintaining your WordPress e-commerce site
After installing your plugins, you can now move on to maintaining and optimizing your site. To do this, implement your marketing strategy to boost your sales. Also do natural referencing of your content using tools likeSEO, netlinking, etc. These serve to generate more traffic and achieve better search engine positioning. Don’t forget, too, to improve your customer relations, maintain your site properly and manage your logistics well.
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