Writing sales copy for marketing is a challenging and lucrative task. Many companies hire copywriters to write compelling messages to their potential customers to turn them into purchases.
However, finding an ideal copywriter is difficult but necessary for any company wishing to win new customers or effectively promote existing ones. Indeed, understanding how best to write compelling sales pitches requires excellent copywriting skills as well as an understanding of psychology, marketing trends, audience demographics and other factors relevant to a company’s needs. If you’re looking for a good copywriter, this article will serve as a guide.
A copywriter : what is it and what are his/her missions ?
Copywriters are people who write sales pages for websites, advertisements and other marketing materials. Their main function is to write a compelling sales page that will effectively persuade readers to take action. The role of the copywriter is crucial in creating a successful marketing strategy.
The main tasks of a copywriter are:
- Creating and writing impactful newsletters
- Editing a sales page that converts
- Creating a landing page with an optimal conversion rate
- Editing sales audio scripts
- Creating adverts on social networks such as Facebook, Instagram or Twitter
- Editing product sheets
- Creation of podcasts
- Editing emailing sales and welcome sequences
- Accompaniment in the launch of your digital offer
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Why hire a good copywriter ?
First of all, using the services of a good copywriter will help you propel your sales, especially when your business is still in the launch phase.
Then, the services of a copywriter provide you with a serene launch with a strong emailing sequence that works well and a sales page that converts a maximum.
In addition, using a copywriter saves you time. You’ll be able to concentrate on your area of expertise and other activities. This will certainly boost your productivity rate.
How to recognize a good copywriter ?
To know if a copywriter is good, there are a few criteria to consider.
Require the copywriter’s portfolio
The portfolio of realization, and to a lesser extent, the edited site (its signature passes) remains the best way to avoid casting errors. The credentials of a good copywriter speak for themselves.
Prefer a copywriter who knows your target’s psychology
His ability to listen and his deep interest in the psychology of selling mean that he understands your objectives just as a lawyer understands the law or a doctor understands the human body. It’s also his best advice for resonating with his audience.
Opt for a perfectionist copywriter
The good copywriter is identified by his taste for detail, his obsession with reflection and his sense of formula. Like a goldsmith who never stops searching for his ideals, he likes to refine his ideas and push your brand towards the best version of yourself.
Choose a copywriter who knows your goals and needs
Instead of giving briefs as thick as a phone book, keep your copywriters at the heart of your questions, challenges and expectations. A few exchanges and brief analyses of your website and digital environment are all it takes for them to integrate your operations, your corporate culture and your way of thinking.
Ensure your copywriter has the enhanced skills
A good copywriter is a master in his field. In fact, he or she has the skills needed to practice in the copywriting field. A good copywriter must also have excellent communication and writing skills, as well as good judgment.
Where to find a good copywriter ?
In order to find a good copywriter, there are several platforms. Here are the 5 best platforms:
BeFreelancr, the platform for web talent
BeFreelancr is a marketplace for services that connects freelancers, companies and bloggers. The platform connects freelancers with freelance jobs they can perform. The affiliate program is also an asset for this platform. To find a good copywriter, BeFreelancr ranks among the best existing platforms. You can also find web copywriters, graphic designers, SEO experts, WordPress experts, transcribers, interpreters and many others.
Fiverr, the marketplace for freelance services
Fiverr, the platform for freelancers, is known for its responsiveness, with jobs typically starting within 48 hours of a brief being submitted.
Upwork, the highest-rated platform
Upwork, formerly oDesk and Elance, is one of the largest freelance platforms with a customer base in the millions. It’s a comprehensive website that contractors can use to source freelancers by project or by the hour. Freelance profiles are categorized from beginner to expert, so you’ll be able to recruit that person according to your needs and path.
Malt, the best-known French platform
Malt is an independent site in France, founded in 2013 under the name Hopwork. Today, it brings together more than 170,000 freelancers from a wide range of fields, including web development, SEO consulting, photography, art direction, graphic design and writing.
Codeur.com, the most famous freelance services marketplace
Codeur.com is a French website for entrepreneurs; it was launched in 2006 by two partners. A freelance platform, Codeur.com connects project owners with service providers in an impartial and transparent way. Transparency is a key aspect of the site, as freelance candidates can see each other’s prices when they apply for a job. This enables them to adapt their prices to those of the competition, guaranteeing customers competitive rates.
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