Why are semantics important for SEO?

Careful planning of all aspects of an SEO-optimized web page will help you achieve higher rankings in Google searches, when users search for keywords related to the page they are viewing on their computer or mobile device screen.

Understanding the semantics of your website can be difficult, but it’s crucial. Search engines need to be able to understand your content for you to rank online, so semantics are extremely important in SEO. In this article, find out why semantics is important for seo.

Semantics : what is ?

Semantics encompasses various elements linked to the content of a website and constitutes one of the most relevant levers for improving its natural referencing on search engines. These search engines need to know what your page contains so they can correlate it with the keywords and queries entered by internet users.

Therefore, the text on your web page must contain SEO-optimized content to appear on the first page of Google results. But your content must also be relevant to the web users who are going to read it. They need answers to their search intent.

What are the essential elements of semantic SEO ?

Semantic SEO focuses on understanding the meaning and intent behind users&#8217 search queries, rather than simply on specific keywords. Here are the essential elements of semantic SEO:

Text content

A good organic citation strategy necessarily involves optimizing the content of their website pages. For an SEO agency or consultant, through audits and specialized SEO tools, the issue is to determine which keywords are most used to get Google targeting on the home page, and which ones need to be targeted to increase their visibility and traffic.

Content tagging

The meta-descriptions, “titles“, “h1“, “h2“, “h3” and visuals are all points not to be overlooked when optimizing website content. They should also include SEO-optimized keywords.

Semantic convention

The concept sketched out by Laurent Bourelly involves creating an internal link at the heart of one’s website. The semantic concatenation works by exploiting certain flagship pages of a website and creating internal links between these pages to increase their visibility.

Why is semantics important for SEO?

SEO semantics refers to natural referencing to write content with high added value for its audience: detailed, precise, relevant and complete answers to Internet users’ searches. That’s why freelance writers on BeFreelancr opt for this strategy to boost their clients’ visibility.

Here are the various benefits of semantics for SEO:

Helps Google better understand a given topic

By gaining positions on long-tail keywords, you can increase your website’s traffic. The sum of the traffic generated by all these expressions can generate a lot of traffic.

Increase the gateway to your website

Long-tail expressions make it easier to locate your pages on Google. Also, the click-through rate observed on this type of query is generally better: the results page generally features fewer Shopping and/or Adwords ads.

Boost your global SEO traffic

Targeting yourself on a large number of keywords can multiply your “gateway” to page and thus increase your traffic.

Increase the popularity of your domain

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Content deemed interesting can be shared on social networks and relayed on blogs. The resulting external links optimize your link profile.

Gives users precise answers

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Google can display results in position 0 if it thinks your page answers a specific query.

Precisely answers questions induced by voice search

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Studying semantics will enable you to create content that’s rich and relevant for web users. To achieve this, there are two priority actions to take:

• Identify your principal keywords (high search volume) and define their lexical fields. You can use several tools such as 1.fr, Semji or seoquantum.com.
• Work extensively on the site’s tree structure and internal meshing ;
• Deepen the semantic environment of your pages, the various relationships existing between them (related headings, links) as well as the site’s architecture. The aim is to make your website more comprehensible to Google in order to optimize your visibility on the results pages.