Without SEO tools, getting traffic on Google is difficult, if not impossible. Semrush, created in 2008, has become an essential leader in natural and paid SEO. Its comprehensive features make it the preferred tool of thousands of users every month. For many SEO experts, their work would be unthinkable without Semrush. This article details Semrush’s main features and offers our opinion on this essential tool.
What is SEMrush?
Semrush : What is ?
Designed for digital marketing professionals, including those on the BeFreelancr platform, Semrush is widely used, appreciated and respected by national and international companies. This all-in-one SEO tool researches trends, analyzes the competition and measures competitors’ advertising investments, taking the guesswork out of customers’ marketing strategies. Its wide range of functions makes it suitable for everyday use.
The importance of Semrush
Semrush is a tool for optimizing your website for search engines. It then works by giving you a wealth of information that you can use to :
- Create new web content likely to generate traffic
- Identify different link-building opportunities
- Modify technical aspects of website content for better search engine rankings.
What are Semrush’s features?
Semrush is a powerful tool for optimizing your search engine presence. Before we give you our definitive review of Semrush, we’ve chosen to present 5 powerful features of the tool:
Domain analysis
Most SEO projects start with a domain analysis. This means knowing the “quality” of the domain from a purely SEO point of view. You’ll typically do a domain analysis for your own website – to see where SEO improvements can be made – or a competitor’s website to see how easy it is to outrank it in search results. Do some research (or find a way to do it).
You can also do a domain analysis of your site to see if it’s worth asking its owner for backlinks. In fact, backlinks on high-quality websites that point to your content can greatly improve your search engine performance.
Researching your keywords
The keyword search generally focuses on :
- Determining the number of people searching for a specific keyword
- Determining how difficult it is to rank for a particular keyword
- Discovering which site is already ranked for that keyword
- Getting suggestions for other keywords.
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Monitoring your SEO positions
Tracking your SEO position is the process of monitoring your website’s performance in search engines for specific keywords.
Analysis of your backlinks
Semrush’s Backlink Analysis section allows you to enter a domain name and displays a list of all the backlinks it can find. You can also use this section to display :
- The anchor text to be used for each incoming link
- The Number of links
- Information on the various backlink IP addresses.
All information is presented in a very clear way to see when a domain is gaining or losing backlinks, and the value of associated links. You can use this information to improve your own SEO efforts or to better understand your competitors.
Audit your website
Another useful aspect of Semrush is its site audit function. During a website audit, Semrush looks for problems that could have a negative impact on your search engine rankings. These include :
- Content that loads slowly
- Duplicated content
- SSL certificate problems
- Excessive use of keywords
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What are Semrush’s rates?
The Pro plan:
It’s $99.95 a month and perfect for freelancers or startups on a budget. You’ll be limited to 10,000 results or a maximum of 5 items per report. However, you’ll have access to all the main Semrush tools.
The Guru plan
It’s $191.92 a month and perfect for SMBs and growing marketing agencies. You also get access to your historical data, your content marketing platform and the ability to analyze up to 300,000 pages.
The Business Plan
It’s $374.95 per month is ideal for agencies, e-commerce projects and companies with a significant web presence. In addition to the Guru package, you can also access the API, extended limits (1 million page views per month, 300 social profiles or 50 PDF reports to track), or the “share-of-voice” metric.
What are the pros and cons of Semrush?
Semrush offers several significant advantages for digital marketing professionals. Firstly, the tool offers a wide range of features for SEO, keyword research, competitor analysis, and performance tracking. Semrush enables users to efficiently identify keyword opportunities, optimize content for SEO, and track search engine positions. What’s more, its ability to analyze competitors’ content strategy and provide precise recommendations makes it an indispensable tool for staying competitive in a constantly evolving environment.
However, Semrush can present a few drawbacks for some users. Its sometimes complex interface can take some getting used to for new users, especially those unfamiliar with advanced digital marketing tools. In addition, the relatively high cost of some plans may be prohibitive for small businesses or freelance professionals with limited budgets. Despite these points, Semrush remains a powerful and versatile solution for SEO and digital marketing strategies, offering robust functionality to optimize online visibility and drive business growth.
What do we think of Semrush?
Semrush is a comprehensive tool that gives you a wealth of information about your website. It will give you advice and feedback on important areas for improvement, as well as very precise data on your competitors.
The weak point of this tool is its price. If you want to use Semrush for your business, you’ll have to shell out a few dozen euros a month. On the one hand, such a powerful tool is bound to be a little expensive, and it also puts you in a higher position than your competitors.
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