How can I find influencers or micro-influencers on Instagram?

Social networks have opened up opportunities for creative people. Far from being just for entertainment, individuals have decided to monetize themselves through it. You too can take advantage of this opportunity to showcase your products on social networks… you want to work with well-known people to promote your offers. There are many ways to find these people, and there are plenty of them on social networks. In this article, we’ll show you how to find influencers or micro-influencers on Instagram.

What is an influencer ?

Influencers have become very popular at the moment. An influencer is actually a person who has influence on the internet and uses their internet exposure to influence internet users. This influence could affect the purchase decision of these followers or their opinions. It used to be called an opinion leader, but now the word “influencer” is more commonly used.

Being an influencer is a way of making money, and has become a highly profitable profession depending on the popularity of the person in question.

Influencers are, more precisely, the stars of social networks. Because very often, it’s through social networks that they make themselves known to the public. They have several “followers” who are like fan-clubs who follow their publications. They may specialize in one area or another, but they can also be versatile. For example, there are beauty influencers, health influencers, etc.

 Thus, influencers can use their influences to promote products and services to Internet users.

Micro-influencers are a type of influencer with an average number of communities. Acquiring their services is less expensive than famous people like reality TV stars, for example.

The micro-influencer is a type of influencer with an average number of communities.

How to find influencers or micro-influencers on Instagram?

We’ve chosen Instagram as our social network to help you find these opinion leaders.

Define the type of influencer you’re looking for :

There are several types of influencers and you need to know your criteria beforehand to make your search easier :

• Star influencers : these are celebrities like actors or singers
• Macro-influencers : who has a follower count of 100,000 or more
• Micro-influencers : with a follower count of 10,000 to 100,000
• Nano-influencers : with a smaller audience of 1,000 to 10,000

Define the profile you’re looking for

You need to define the profile of the influencer you want to search for. This involves determining the criteria that correspond to your business sector. For clothes for little girls, for example, you need a woman or a little girl. If you don’t sell abroad, look for an influencer known in your country.

Use search platforms

To find the influencers or micro-influencers made for your project, use search tools. In the case of Instagram, you can use the NinjaOutreach or klear app. This way, you can search for influencers based on a keyword on the search bar. They display the list of influencers and it’s up to you to choose the one that suits you.

Use the hashtag

Make your search on the Instagram search bar. You can enter a keyword that matches your industry and see the profiles that will appear on the result. You can use a hashtag to see all publications related to that keyword. You’re sure to find an influencer among the results. To get a list of keywords that match your niche, use hashtag-generating apps like TagsFinder. You can then use these keywords on the search box on Instagram.

Analyzing influencers

You’ve unearthed a few numbers from your list and now it’s time to make a choice. Analyze your influencers one by one with tools like HypeAuditor for example to find out which one is the most followed really. There are indeed fake influencers out there, they may have bought their followers.

Contact influencers

You now have a list of influencers or micro-influencers and it’s time to contact them to talk about your projects. Select the one that’s right for you. By exchanging ideas, you’ll see if you share the same values and if you’d like to work together.

Conclusion

You now know how to search for influencers or micro-influencers on Instagram. It’s true that it’s not simple, but with these tips, you’ll find the one you need. Make sure you have several, because since they’re in high demand, many of them may not be available or not interested in your offer.