Logos are the visual representation of a company, brand or organization. They are used to communicate with customers and colleagues. Therefore, a good logo should be clear, legible and beautiful. A logo must be of sufficiently high resolution for your company’s image to be recognized.
A poor-quality logo could make potential customers doubt your company’s credibility and quality standards. To increase the quality of your logo’s image, you need to create a high-resolution one that meets industry standards. But how? In this article, find out what you need to know to improve the quality of your logo.
Why improve logo quality?
Improving the quality of a logo is important for several key reasons:
Getting the best visibility
The graphic design is a very important aspect of marketing. If you have a quality logo, i.e. with optimal resolution, your company will be recognized and you’ll have a better chance of getting the attention you need. Making your logo evolve by improving it will play an essential role in how it is perceived.
To this end, vectorizing your logo is an excellent way to improve its quality. It increases brand awareness by transforming your logo into an evolving design. Consequently, vectorization is one of the best ways to increase brand awareness.
Enjoy infinite enlargement possibilities
If you plan to use the logo on your computer screen, or if you want to print a small logo, the low resolution may not be a problem. But if you want to print a larger logo, or if you want a good quality image, you’ll need a higher resolution file. To print your logo larger, you want to make sure that the file is of high resolution. If you see the logo starting to pixelate, that’s not what you want.
Better rendering
Then, a vectorized file of your logo is more modular than a bitmap file. Vectorizing your logo lets you stretch pixels in any direction, unlike images, which retain their sharpness. Then, vectorizing your logo lets you resize it as needed for better rendering.
How to improve logo quality
.
To improve the quality of a logo, here are a few key steps to follow:
Use a good vectorization tool
Vectorization is the best solution for making a logo’s resolution more optimal. However, transforming a logo into a vector image is no easy task. Not only must the logo be created in a image editing software such as Adobe Illustrator or Photoshop, but it must also be done correctly. Simply changing the extension of a raster file and waiting for it to work is not also an alternative to take.
Work with a good knowledge base
Although having the right software and file formats may seem like enough, it’s much more complicated than that. For example, in the kitchen, simply because you have all the necessary tools and ingredients isn’t enough to make a delicious meal. To cook a wonderful meal, you need to be able to mix the ingredients in the right way and with the right quantity. This is also important when vectorizing logos.
Save your file in the right formats
.
To take your logo in pixelated format and transform it into vector format (clean, smooth lines), you need PAO software such as Adobe Illustrator, Adobe Photoshop or Corel Draw. Once you have your logo in vector format, you can save it in one of three vector formats: .svg, .ai, .eps or .pdf. The work consists of removing the pixels so that it can be enlarged ad infinitum.
Logo quality can be a big concern. Your logo needs to look good, whatever its size, so it’s a good idea to create a vector version of your logo. This will give you perfect quality for any logo size, whatever the dimensions. Your logo can be as big as you like, and still look great!
However, if you want to have a quality custom logo, in the shortest possible time and at the best possible price, it’s highly recommended to call on freelance graphic designer on BeFreelancr.
Vous avez aimé cet article ? Aidez-nous en mettant 5 étoiles !
