LinkedIn is one of the world’s largest professional social networks. As such, it’s the best way to build a professional network, get hired or find talent. But to make sure of this, it’s important to optimize your profile. To help you do just that, we’ll explain how to optimize your LinkedIn profile below. So read on.
How does an optimized LinkedIn profile look like?
An optimized Linkedln profile is a solution if you want to rank higher in Linkedln searches. It builds trust with anyone who wants to follow you or connect. That’s if every part of your personal profile is complete. In fact, you’re required to show the public who you are, what you do…
Why optimize a LinkedIn profile?
Do you want to become an influencer or looking for a job, consider creating an optimized Linkedln profile?
There are many reasons to have a clean, well-thought-out profile. It’s actually an approach to help recruiters understand your expertise and make a quick assessment of your case. And if there are job opportunities, they won’t hesitate to contact you directly.
The optimized Linkedln profile gives you the opportunity to stand out once you apply for a job on Linkedln. It can help you strengthen your professional brand to become an influencer. What’s more, it will be easier for you to build relationships and close deals with an optimized profile.
How to optimize a LinkedIn profile
To optimize a Linkedln profile, there are a few steps and areas you need to focus on. This includes both basic and advanced optimizations. Here are more details!
Basic optimizations
Add a strong profile photo
If you want to optimize your profile, start by uploading a clear, good-quality profile photo. For this, you can choose between a normal or animated photo. But of the two, it’s the animated one that makes your profile more dynamic, and therefore optimized.
Go for a customized background
Even if your profile photo is most centered on you, it’s important to use a personalized background image. However, make sure it relates to your passions and work. For best quality, choose the image with 1584 px wide by 396 px high.
Put a catchy title on your profile
Creation is the key to an optimized profile, so be smart with your profile title. To do this, use the 220-character space. This allows you to include relevant keywords and a description of your expertise to stand out to recruiters. And don’t forget to change it from time to time.
Share your story in the about section
Your summary is important to having an optimized Linkedln profile. It’s the perfect place to tell your story, as you have over 2,000 characters at your disposal. It’s a handy way to show off your expertise and talent. What’s more, you can also add keywords, documents, links, videos, etc. here.
Fill in your professional experience
The optimized Linkedln profile isn’t just about a strong photo and a great summary. In fact, you also need to fill in your professional experience, whatever it may be. And don’t forget in this case to highlight some of your key achievements.
Clearly highlight your skills and training
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Once you’ve completed these steps, all that’s left to do is fill in another section, including your skills and qualifications. In fact, many recruiters and members of your network are only interested in this particular point. This is to assess your confidence factor and approve your qualities.
Advanced optimizations
Are you used to using a basic optimized Linkedln profile? For a better look, consider advanced Linkedln profile optimization.
Here are the steps you need to take to achieve it :
- Edit URL;
- Create your profile in a different language;
- Enable the name pronunciation function;
- Use convincing words;
- Clean up your Linkedln profile.
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