A business card is an effective way of letting people know about you. Especially if you’re used to attending trade shows or conferences. Business cards enable you to develop a professional network while chatting with other people. By passing on your contact details in this way, you’re indicating that you’re available and ready to answer future questions from your contacts.
The design is more important, as it’s part of your visual identity. So, business cards should reflect a professional image to inspire confidence in your future customers, while easily standing out with an original design. Whatever the size, shape or originality, your business card shouldn’t be too complicated to convey your contact details easily. That’s why in this article, we’ll show you how to create a business card design.
What are the essentials to remember before creating a business card design?
For a professional business card to be effective, it’s necessary to convey certain unavoidable messages. The business card must contain text, which is your contact information. For example, a simple QR code isn’t enough, even if it’s easy to scan with a smartphone. But, you can’t say everything you can on your website either.
Therefore, you need to make sure your business card is free of excessive visuals and text. This avoids weighing down the final rendering and results in a readable card. Again, don’t take the opportunity to show off all your graphic talents—just your company logo and a few color effects will suffice. What’s more, business cards are a space-constrained communication medium that requires careful selection of the information to be presented:
- Your company name (as a logo)
- Your name
- Your first name
- Your job title (optional),
- Your physical address (optional)
- Your e-mail address
- Your phone number
- Your website.
- Your social network accounts (optional).
What are the steps involved in creating a business card design?
Once you’ve got a logo, a color palette, and a good idea of what you want to convey through your business card, you can start designing it. Simply follow these steps to determine the type of design that best suits your needs.
Choose the shape of your business cards
To keep your business card fairly classic, you can simply round off the corners for a warmer business card than others. You can also use any shape you like. But make sure your card can be easily stored in a wallet.
Determine the size of your business cards
Next, you need to determine the size of the card. In particular, this depends on your country’s standards.
Add your logo and other visual effects
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Your logo should take center stage in your design, although other supporting visual elements can also be useful.
Adding more images is a good idea if you want to emphasize your brand’s identity. This gives you the opportunity to express your brand’s personality through the images and colors you choose.
Insert important text
The next step is to insert all the essential information listed above into your business cards.
Identify the typography to use for your business cards
Typeface is a more than important aspect of any graphic design, especially in the case of business cards, where legibility is paramount and the space you have available is very limited. To achieve this, choose the right size, the right font and the right color for your brand.
Think about your printing options
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In this step ; opt for printers who offer original finishes that can make a difference on your business cards. To give your design an extra touch, there are several effects available : embossing, engraving, stamping or even spot UV coating.
Finalize your business card design
Now that you’ve completed the design of your business card, take the time to evaluate your options to make sure everything works (the visual flow, the information to be included, the colors, the chosen image,etc.
).
Creating a business card design : which tools to use and who to entrust it to ?
Business cards are essential tools for communicating important information quickly and effectively to potential customers. They enhance your professionalism of a person by indicating their commitment to that goal and complement existing branding efforts by highlighting complementary skills such as marketing experience and leadership ability.
To create the design of your business cards, you can use various software programs such as Word, Indesign, Phostoshop, Illustrator, Publisher or online tools such as Canva or Adobe Express.
However, if you really want an eye-catching business card, hire a professional graphic designer who is capable of creating the style you love. Take the time to review their portfolio and analyze their previous work to make sure they can meet your needs. Once you’ve found the right one, try to clearly communicate your business and the style you want to create for your card. Your graphic designer will be able to turn all this information into a captivating design.
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