How do I create an Instagram ad campaign?

Instagram currently boasts over 1 billion monthly active users, with around 500 million accounts logging on every day. Primarily used by young people, this platform has become crucial for business marketing and advertising. Instagram ads, whether textual, illustrated or video (known as Instagram Promoted Posts), appear in users&#8217 timelines. However, creating an effective advertising campaign on Instagram requires a thoughtful and strategic approach, taking into account various elements to maximize its impact and achieve set marketing objectives.

Why create an Instagram advertising campaign ?

A great place for e-commerce

The interconnectedness of Instagram and e-commerce makes both platforms great.

Social media feeds contain both photos and images. This fast-paced environment attracts an audience that prefers to store and see quickly. As a result, Instagram and web pages use this appeal to their advantage.

Images, an important advertising vector

It’s easy to see why companies would want to reuse high-quality product images to advertise on Instagram. The photo-sharing platform is also an e-commerce site, so having great images is crucial to converting visitors into customers.

Customizable ads

Advertising on Instagram is served from specific accounts rather than random spaces on the website, allowing users to precisely choose their target audience and where their ads are served. Creating an Instagram ad involves defining the target audience, the budget allocated to the campaign, the destination of clicks and the content of the ad itself.

In addition to these features, Instagram ads offer several advantages for businesses. The platform is renowned for its ease of use, and offers pricing options tailored to the target audience. What’s more, companies can constantly improve their campaigns thanks to the detailed performance reports provided by the social networks. By engaging on this social network, brands can interact directly with thousands of users without disrupting their online experience.

How to create an Instagram  ad campaign?

To create an effective advertising campaign on Instagram, follow these tips :

Choose the type of your ad campaign

How do you create and manage your LinkedIn Ads campaign? To start with, you need to choose the type of ad campaign you’d like to run: text, illustrated or video ads. You can also choose the targeting method – by age, location, interests and other factors.

Target your customers

To target potential customers for an Instagram advertising campaign, consider their age range, as this will help you attract younger users who are more likely to be interested in your products. You can refine potential customers based on their region, city, state, country, employer size, job title, school name and education level. You can also target specific user segments based on their age range, education level, interests, social networking habits and purchasing power.

Determine the format that meets your expectations

When choosing an ad type for your Instagram campaign, consider its format, as this will affect how users perceive and interact with it.

The image format

Images work best for product promotion because they are easy to interpret from the user’s point of view.

Video format

Videos are effective for promoting services such as tutorials or courses, as they engage users more thoroughly than images.

Text format

However, text ads work well for direct sales because they are easy for users to understand without any additional interpretation required on their part.

The hybrid format

In addition to these three types of ads, you can also create hybrid ads that incorporate elements of several types of formats such as promotional codes in images or videos.

Create your Instagram ad campaign

Next, create your ad campaign and promote your product or service to targeted audiences using your ad type and targeting method.

Evaluate the performance of your ad campaign

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In addition, evaluate the performance of your campaign after running it, and make any necessary changes.

However, if you want to have an impactful Instagram ad campaign, it’s best to hire a freelancer on a platform like BeFreelancr or PeoplePerHour to create and manage it effectively.