How do I redesign Prestashop?

The efficiency and design of an online store contribute considerably to the development of sales. The reason why, many PrestaShop e-commerce site owners plan to make some changes in their web page. It’s a way of convincing visitors to become potential customers. If you think it’s time to improve your online shop ? We’ll explain how to do a design overhaul with Prestashop in every paragraph of this article.

What is a design overhaul?

A design redesign is the process of revising and improving an existing design to make it more modern, functional or attractive. Initially driven by changing trends or user needs, the practice aims to optimize the visual experience and usability of a product, website or brand. It often involves updating aesthetics, adjusting functionality to better meet the expectations of the target audience, and sometimes simplifying complex elements. A well-executed redesign can revitalize a visual identity or product, strengthening its relevance and impact in a competitive marketplace.

Why redesign with Prestashop?

Design redesign with Prestashop can revitalize your website and significantly improve the user experience. Here are some key reasons to consider this upgrade.

Modernize your online store’s image

A design overhaul with Prestashop can transform the appearance of your online store, giving it a modern, attractive look. By updating the visual interface, you improve the user experience and boost your brand&#8217s credibility.

Optimize usability and navigation

By revisiting your site’s design with Prestashop, you can optimize usability and navigation. Intuitive menus, clear visual elements and an ergonomic layout make it easier for customers to find products, thus increasing conversions.

Adapt to current web design trends

Web design trends evolve rapidly. A redesign with Prestashop allows you to incorporate the latest trends like responsive design, subtle animations and modern typography, ensuring your site remains competitive and engaging.

Improve site performance and speed

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An outdated design can slow down the performance of your online store. By opting for a redesign with Prestashop, you can improve loading speed, reduce waiting times and offer a smooth, pleasant user experience.

Strengthen your presence and brand image

A well-executed design redesign with Prestashop can strengthen your online presence and enhance your brand image. An aesthetically pleasing, professional design attracts more attention, inspires trust and builds customer loyalty.

How to redesign with Prestashop?

To make a design redesign with PrestaShop, follow these steps:

Make an assessment of performance and results

Before starting any modifications, it’s important first to take stock of performance and results. This will give you a precise idea of all the points that need to be improved.

To do this, simply use Google Analytics. Diagnosis is carried out on four categories including : traffic (number of visitors and their attractiveness), behavior (number of pages visited and duration of visit), conversions (number of buyers and visitors registered on a newsletter) and seo (number of pages indexed on Google).

Show graphic models

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This is a very important step. Mock-ups are essential to agree the redesign PrestaShop. They will help validate the new graphics. This is also very essential to confirm your new visual identity. Note that PrestaShope offers a multitude of templates that are very useful in the creation of graphic layouts.

Implementing a pre-production server

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The pre-prod server is used to redevelop the graphic creation of validated models. The aim is to redevelop this graphic creation on a separate server.

Responsive design

When redesigning PrestaShop, the design on devices other than the computer (tablets, cell phones, etc.) is also crucial. This ensures that your website is always accessible to all users, whatever their device type.

Test PrestaShop redesign

Once you’ve finished designing your new theme, you can move straight on to testing your store e-commerce redesign. If the new web-design meets your expectations, all that’s left to do is go live.

• It should be noted that having a responsive webdesign is one of the points that guarantees the success of websites, especially for online stores.

Call on a Prestashop Web-Design expert

If you’re serious about successfully redesigning your PrestaShop online store, there’s only one way. It’s to call in a web design expert, because the operation is a delicate one. Not only is it a highly perilous challenge, it also entails numerous risks. If we only mention the loss of data that could be caused by modifications to plugins.

To find a web-design expert to redesign your Prestashop site, I recommend going to BeFreelancr (presentation here).

What you need to know about PrestaShop redesign

When redesigning a PrestaShop site, it’s important to dot the  i . This is not a website build, but rather renovation work. If you can put it that way.

In the work, we don’t change the database and the e-commerce site still remains in its nature. So the changes apply to : design, performance, speed and ergonomics. All with the aim of attracting a good number of visitors and turning them into potential customers. Only perfectly designed e-commerce shops achieve this.