How to carry out an SEO audit?

An SEO audit is an in-depth analysis aimed at diagnosing the reasons behind a website&#8217s poor search engine positioning. This review assesses your site’s strengths and weaknesses, proposing specific solutions to increase traffic and improve your organic visibility on Google. SEO audits are essential for spotting optimization opportunities and adjusting your strategy accordingly.

Integral to any effective SEO strategy, this critical step becomes indispensable when efforts to increase your site’s natural ranking fail to deliver the desired results. This guide aims to clarify the nuts and bolts of an SEO audit, and guide you step-by-step through the process of carrying out an effective SEO audit.

It’s an essential part of any effective SEO strategy.

What is an SEO audit ?

It’s a complete analysis tool to determine every factor in the visibility of your website. By analyzing strengths and weaknesses, the SEO SEO audit will highlight tips you can follow to improve your site’s ranking in Google results pages.

The SEO audit essentially revolves around 2 main categories:

• The SEO on-site audit
• The SEO off-site

audit

Why do an SEO audit ?

An SEO audit is a key and indispensable element in keeping your SEO strategy up to date. If your website isn&#8217t properly optimized, you&#8217ll miss out on a lot of search engine traffic.

Having an SEO audit allows you to :

in particular.

• Monitor changes in terms of algorithms
• Decide on best practices for webmasters
• Identifying errors on your website
• Optimizing your title tags and meta descriptions
• Improve the content of your web pages

What are the steps to follow for an SEO audit ?

Step 1 : The on-site SEO audit

An on-site SEO audit consists of analyzing all the SEO standards found on your website and developing recommendations related to these standards. This is certainly the most time-consuming, as all elements of your website will be analyzed here. To undertake an on-site SEO audit of your site, you essentially need:

Examine the technical SEO elements grouping :

• The domain name
• The indexation
• 404 pages
• Page structure
• The breadcrumb trail
• The tree structure of your website
• Pagination

Check content-related elements:

• The general content of your website
• The outgoing linksand the incoming links entrants
• Title and meta description tags
• Images

Control elements related to UX or user experience:

• The time to load your web pages
• The quality of mobile navigation
• The fluidity of your pages

Step 2 : The off-site SEO audit

As you know, off-page SEO (SEO off-site) is just as important, if not more important, than anything else you do on your website. During your off-site SEO audit, various factors need to be analyzed.

Audit of  backlinks

Once again, yes, backlinks are links that are embedded on other sites and point to yours. An SEO audit can keep you informed of the number of backlinks pointing to your site, but more importantly, measure the quality of these backlinks.

Local SEO audit

Does your business appear on Google Maps ? Are you on a local directory ? How’s your local SEO? A verification of these elements will be carried out during a local SEO audit.

Audit of your online popularity

How is your e-reputation? Your SEO expert will give you information about how you’re seen on the Internet, and your local SEO expert will help your website appear when people in your area search for related keywords.

Step 3 : Take stock of your SEO audit

It’s good to perform an SEO audit, but it’s even better to understand the pros and cons of your strategy to optimize it. The main objective of an SEO audit is not simply to detect good or bad practices on your website. The audit should serve as a springboard for fine-tuning your SEO strategy.

At the end of the SEO audit, you should have an overview of all aspects of your website : site structure, problems with 404 pages, follow-up of all SEO good practices, keyword strategy, technical problems, user experience optimization, internal and external SEO development, backlink quality or link acquisition strategy.

Step 4 : Call in an SEO expert to perform an SEO SEO audit

Search engine optimization is a process that improves the visibility of a website or particular content in search results. It’s an essential part of online marketing, as it helps to increase the number of visitors to a website. Many factors determine your website’s ranking in search results, including the quality of your content and the amount of traffic you receive. That’s why hiring an SEO expert is essential when performing an SEO audit.

Another advantage of entrusting your SEO audit to a SEO SEO expert is that they can quickly carry out an audit and provide you with a report. This will save you time and optimize your productivity. What’s more, an SEO expert can make sure your business stays competitive and keep you up to date with the latest digital trends. So, if you’re looking for a SEO expert to carry out an SEO SEO audit of your site, it’s highly advisable to go to the BeFreelancr platform.