How to tell your story with storytelling?

The concept of storytelling is now present in many aspects of life as well as business. It is generally used to sell products, services, expertise and personal brands. In fact, many brands have chosen to adopt it.

Although storytelling is original and has a very attractive power, creating an interesting story for readers requires tedious work. Storytelling must be developed step by step if it is to work. But have you really understood what storytelling is and how to tell it? Discover the secrets of storytelling.

What is storytelling?

Storytelling is defined as the art of telling stories. It’s not a new concept at all, as Advertisers or various advertisers always use it to reach their targets. Through anecdotes, you can connect with your audience. As a result, your target audience will project and identify with you more easily.

Storytelling is then a discourse that will bring a unique experience to the target audience. Thanks to this new communication concept : you’ll arouse your readers’ emotions as well as their buy-in. It can be used anywhere, i.e. in your newsletters, on your sales pages, in your e-mails, etc.

It should be noted, however, that to reach communities with your stories, they must remain credible. The aim of storytelling isn’t to impress everyone, but for it to be perfectly in tune with your customers’ current environment, while at the same time arousing their emotions.

What are the benefits of storytelling in online marketing?

Storytelling is an excellent lever to integrate into your marketing strategy, cr it’s advantageous. The main advantages of storytelling are as follows:

The main advantages of storytelling are as follows:

The main advantages of storytelling are as follows

Create a brand identity.

Like everyone else, your company has its own history, culture and values. Storytelling is a powerful tool for communicating this to your various prospects, customers, suppliers, partners, etc. It’s about reassurance and creating a bond, a shared sense of belonging to values, a network.

Touching your objectives emotionally over the long term.

Through storytelling, you enable your prospects and customers to identify with you. you can also increase their empathy for you, your product/service or your company. As a result, they’ll be more inclined to buy your product and trust your company.

Effective communication.

Thanks to storytelling, you build a framework that makes it easy to speak, understand and solve any problem.

Distinguish yourself from the competition on the web

By using storytelling in your communication, you bring a different perspective to your offer, your product and your company. It also enables you to reach a wider range of potential customers.

What are the steps involved in telling your story with storytelling?

It’s important to know that to write a good storytelling, you can adopt several scenarios. However, to avoid boredom and make it effective, you need to talk more about your products and less about yourself. Instead, focus on what your targets actually experience. Discover the essential steps of storytelling.

Before you write, there’s a prerequisite. Start by understanding your role, then interview yourself using the 5W or CQQCOQP method. He can help you draw his portrait. Next, you’ll find the message you want to deliver to reach him. What promise are you making?

Defining the story

We all have a story that concerns us. To make it interesting, define your story’s purpose and its heart to captivate more audiences.

Selecting the narrator

The narrator should match your target’s expectations. That’s why it’s important to choose the right narrator

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Mark with carefully chosen words

Some words are more magical or intriguing, like the word “secret”. Other words were chosen for their strong, positive messages. For example, the word “roots” (“the roots of our business”). Such formulations are not innocent; they reflect your editorial signature.

Tailor your language to your target audience

Your choice of language will depend on who your audience is. It could be language with a serious tone, comedic or other.

Build on symbols

Symbols always leave their mark on people’s memories. Don’t hesitate to include symbols that relate to your story in your video or other media. For example, if your story takes place in the USA, put the Statue of Liberty on your packaging.

Remove details

The simpler your story, the more the setting you set and the characters make an impression on people. Keep your storytelling brief and clear, so that it’s easy to grasp.

Build on the effect of surprise or suspense

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To capture your target’s attention, don’t hesitate to add suspense or surprise to your story.

Call to action

The aim of storytelling is not just to narrate, but to inspire those who read, hear or see it to take action. So you need to end your storytelling with a call to action. So, provide your target with the necessary means to contact you. These targets may have a new story to tell you.

If you need a storyteller to tell your story, you can find one on the BeFreelancr platform.