Marketing tools are generally used to identify and convert most visitors to a merchant site into customers. It’s therefore essential for all companies and startups wanting to prosper in digital marketing. But it’s also the case if you’re an individual looking to promote yourself in this field. So, to help you choose the best one, we’d like to introduce you to LeadPages. Find out all you need to know about it in this article on our Opinion on LeadPages, 5 advantages and 3 disadvantages.
LeadPages : what’s it all about?
LeadPages is a set of digital marketing tools tailored to the virtual needs of a high-converting site and landing page. This can be a startup or small business page or site.
LeadPages is known and highly regarded for its code-free builder. This makes it the number one tool for solopreneurs or marketers with low design and technical skills.
LeadPages is known and highly appreciated for its code-free builder.
This digital marketing tool boasts a good number of features including :
- creation, conversion, publishing and advertising tools;
- design and templates;
- site builders;
- integrations;
- security and customer support;
So many features obviously give you the ability to handle multiple tasks with this single tool. This is particularly true of site creation, lead generation, increasing conversion rates, etc.
Who is LeadPages for?
Theoretically, LeadPages is designed for people wishing to develop in the field of digital business and digital marketing like those on BeFreelancr. However, the tools built are specifically suited to a variety of uses in reality, which limits its accessibility.
The following specialists are therefore those with tasks suited to LeadPages. These include (des) :
- aspiring business owners;
- beginner online retailers;
- small and medium-sized businesses;
- affiliate marketing.
What are the 5 benefits of LeadPages?
There are many advantages to this tool. Here are just a few:
Convenience and ease of use
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Leadpages is one of the most popular tools for creating landing pages. It’s intuitive and suitable for all levels of entrepreneurial skill, even beginners. Not only that, it’s also very easy to use. In fact, you don’t need any coding knowledge or prior programming experience to create a landing page with it.
Website design
One of the advantages with this tool is the ability to create websites via the Leadpages website builder. This is a drag-and-drop editor that makes designing websites easy. What’s more, it offers numerous templates for different types of business. So you can easily customize the templates with your own text and images…
Numerous conversion and optimization tools
Leadpages is rich in optimization and conversion tools. So you don’t have to limit yourself just to creating marketing materials. There’s a vast library of templates that can be used for different purposes, like the real-time analysis tool.
Many LeadPages templates
Leadpages is designed to be responsive so they look great on any device. From sales pages to thank-you notes, Leadpages offers a huge collection of templates with over 200 themes. You have the option of using or modifying them to suit your needs.
Free trial available
Many models are available free of charge, depending on the type of user you are. So before you make a decision, don’t hesitate to take a free trial. You can do so for 14 days, after which it’s up to you to see if it’s worth the price.
What are the 3 disadvantages of LeadPages?
While this tool has some notable advantages, it also has a few drawbacks:
The standard plan does not contain the A/B split test
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If you want to use A/B split testing, you’ll need to purchase higher packages to use it. In fact, this feature is not included in the standard plan, i.e. in the basic subscription.
Standard templates are not customizable
Leadpages offers two types of page design : standard templates and drag-and-drop. With standard templates, possible modifications are limited to fonts and text colors. This makes them difficult to customize.
Price plans are expensive
Deals on LeadPages start at €25 per month, per user. That’s why it’s often considered an expensive conversion page builder. But the free trial allows you to determine the pricing plan that’s right for you.
What are the alternatives to Leadpages?
Here are a few alternatives to LeadPages. And if you only want to sell online training, I recommend using BeTeachr (our article here). It’s a online course marketplace that’s very simple to use.
Clickfunnels
ClickFunnels is a cloud-based web design and marketing automation solution. It enables companies to design as well as test landing pages for their websites.
Instapage
Instapage is a tool that lets you create, optimize, customize and analyze post-click pages. This, with the aim of converting more ad clicks into successful conversions without increasing your advertising budget
Unbounce
Instapage is an intelligent platform focused on transforming SMEs.
Our review of LeadPages
LeadPages is therefore an all-in-one marketing tool. From site design to the many templates available, it has it all.
Certainly, it offers a pricing plan that can be costly for those launching their business. But the free trial option is an excellent parameter to help you think things through, especially if it’s right for you.
But whatever the case, its many advantages, especially on the practical side, make it worth the outlay.
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