Email marketing is an essential marketing technique for managing your emails. If you want to get into web marketing, you need to equip yourself with a powerful marketing tool. This is to enhance and manage your relationship with your prospects. You can see that several e-mailing tools are currently in competition. You can choose to use one of them, but first you need to know the strengths and weaknesses of each one. In this article, we’ll be talking about the advantages and disadvantages of MailChimp.
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Email marketing: what is it?
Email marketing is a term for marketing methods applied to the web. It involves managing your relationships with a target audience using their e-mail addresses. This target may be prospects or visitors to your site, or even customers. The advantage of using e-mailing is quite simply that it saves you time and money.
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An e-mailing tool should generally have these four stages : creation, targeting, sending and follow-up. Several emailing tools are available. But in this article, we’re going to list the strengths and shortcomings of one of the best of them : Mailchimp.
What’s the description of Mailchimp?
Brought to market in 2001 by Ben Chestnut, Mailchimp was created by an American company. It was the first platform to offer the free emailing solution. The firm now reaches over 11 million users worldwide. As such, it is one of the pioneers of the emailing market.
Mailchimp is a platform for your e-mailing solutions. Its focus is on e-mail campaigns, but that doesn’t stop it from being an all-in-one tool. It offers many marketing features for your business. It now offers you several tools for your web marketing.
What are Mailchimp’s features?
As a complete marketing software, it offers the following marketing tools:
Automation:
This is the second strength of this platform. Also known as “autoresponder“, automation marketing is the act of automating e-mail transactions. This can be automatic responses or onboarding steps. Saving time and money is its main advantage.
E-mailing
E-mailing as we saw in the definition above is the act of managing your relationships with groups of individuals. With the Mailchimp application, you’ll be able to group these individuals according to a theme.
CRM
Mailchimp offers with its many features also a CRM (Custom Relationship Management) module. Admittedly, it’s not focused on this tool, but its existence is just as important in the software’s overall activity.
Landing page and form creation
Mailchimp offers the possibility of creating landing-pages as well as forms with numerous templates.
How much does Mailchimp cost?
To use have the satisfaction of using the Mailchimp application, you have the choice between :
- The “Free” subscriptionfeaturing :
- 2000 contacts
- 1 audience,
- 10,000 e-mail maximum to send
- And even more features you can see on their pages.
- The Premium at $299 per month for 1000 contacts
- The Standard which the app recommends for beginners at $17 per month for 500 contacts
- Essentials at $11 per month for 500 contacts
What are the advantages of Mailchimp?
Here are the strengths of Mailchimp :
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- It periodically improves thanks to its updates. As a result, you’ll be able to take advantage of more powerful and scalable features.
- It’s compatibility with other applications is an asset.
- Its simplicity and intuitive, easy-to-use interface make it easy for any user to get to grips with.
- Its “Free” subscription lets you try out a few features. Plus you don’t need to pay if the features in this version are enough for you. So there’s no usage limit for the free version.
- It lets you easily schedule automatic responses thanks to its autoresponder feature.
What are the disadvantages of Mailchimp?
As a complete and successful marketing tool, we can deduce that the Mailchimp application is flawless. Although, according to our analysis, there’s a bit of a snag. The paid version is a little expensive compared to other competitors. In any case, value for money, it’s a little better.
Our review of Mailchimp :
In our opinion, Mailchimp is a high-performance tool. No technical bugs have been reported. Several companies have adopted it perfectly and testify to its effectiveness. If you want to use it, we think the pros are worth the cons. In any case, no application is 100 % satisfactory and reliable.
What are the alternatives to Mailchimp?
Here are some alternatives to Mailchimp :
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