Mail marketing is today an essential channel for many companies wishing to promote their services or products. However, it takes time and resources, requiring a significant investment in the end. That’s why most entrepreneurs and marketers opt for automation. This is to make campaigns more effective. One way of doing this is with the MailerLite tool, especially if you’re just starting out. So, to help you out, find out our review of MailerLite, its 4 advantages and 3 disadvantages below.
MailerLite : what’s it all about?
MailerLite is one of the messaging service providers that make it easy to plan e-mail marketing campaigns. This support can take care of a number of tasks, including broadcasting and automatically sending emails to your prospects.
Of all messaging services, MailerLite is by far the most suitable for beginners. This is due to its numerous e-mail templates. In fact, it requires no coding knowledge or experience, as you can choose from a wide selection of newsletters.
And in case you want to make some modification, the editor it offers works by drag and drop. This means you can customize your mailings, despite the pre-designed templates, in no time.
And in case you want to make some modification, the editor it offers works by drag and drop.
What are MailerLite’s features?
Subscribing to MailerLite gives you access to a number of features, including :
- Email campaigns,
- Email personalization
- Landing page creation,
- Adding subscribers,
- Launching a website,
- Email delivery, etc.
But of all these aforementioned features, it’s the ability to generate and manage e-mail campaigns that makes MailerLite what it is. It’s the same with the personalization of your e-mails.
In fact, for the MailerLite campaign offers you several editing options to tweak it. Specifically, it lets you change the background, add a video, an image or a link, etc.
In fact, for the MailerLite campaign, it offers you several editing options for fine-tuning it.
When it comes to personalizing your mails, this lets you create mails that reflect your corporate image. In doing so, you’ll gain even more brand awareness.
MailerLite: what are the pros and cons?
MailerLite has advantages that should be noted and a few disadvantages that shouldn’t be omitted. Let’s zoom in on the latter, i.e. 4 advantages and 3 disadvantages of MailerLite.
The 4 advantages of MailerLite:
Excellent price and free package
MailerLite is the excellent and cheapest e-mail marketing tool for all kinds of businesses. What’s more, it has an unlimited free package that you can use to get started.
Very interactive customer support
Email support and live chat are available 24/7. You’ll have the same success with a customer, whatever the time or location. And that’s not all, whether it’s a $10 or a $1000 pay-as-you-go package, everyone gets the same support.
Suitable for beginners
MailerLite has an easy-to-use drag-and-drop interface that’s suitable for novice users. What’s more, this supplier offers a wide variety of models suitable for different devices and screen sizes. This means you’ll look great on the different devices your readers use.
Availability of registration approval process
MailerLite has a strict registration approval process in terms of security. It’s a protection system for existing customers. In addition, it also wants to ensure that the new customer doesn’t receive spam and that the platform is working properly.
The 3 disadvantages of MailerLite:
Beyond the advantages this tool has to offer, there are a few disadvantages that are important to point out. These include the fact that MailerLite offers :
- limited models;
- a very early landing page editor that’s a little hard to work with;
- a short support time.
What are the alternatives to MailerLite?
In terms of functionality, manageability and even pricing, the following providers are alternatives to Alternatives to MailerLite. These include :
But note among other things that Lemlist is not an autoresponder like the others mentioned above. In fact, it’s an excellent prospecting tool used by many professionals. But not, strictly speaking, an autoresponder.
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If you’re looking for an e-mailing specialist, I recommend you take a look at the BeFreelancr platform.
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