Moz Pro, founded in Seattle in 2008 by Rand Fishkin and Gillian Muessig, is a long-standing player in the SEO industry. It is famous for having introduced the concept of “Domain Authority”, a scale from 0 to 100 for evaluating a website’s authority. Having raised nearly $30 million since its inception, and with over 300 employees today, Moz Pro stands out for its ability to provide in-depth analysis and advanced tools for optimizing SEO. Our detailed analysis of US SEO software examines all of Moz Pro’s features, as well as its strengths and weaknesses, offering an informed opinion on this essential tool for digital marketing professionals.
What’s Moz Pro like?
Moz Pro : what is ?
Moz Pro is a data analysis or SEO tool. This web application analyzes your site weekly and alerts you to problems that may be affecting your performance. The editor even monitors your keyword rankings in the search engines used by your target audience. It then helps you spend less time on repetitive tasks and more time on optimization.
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Moz Pro : who’s it for ?
Moz Pro is aimed at marketing and SEO professionals. The software is very comprehensive and the price is relatively high. Therefore, SEO tools should only be considered if your company or project has a dedicated SEO budget.
This American software offers a comprehensive tool for improving your SEO and is a direct competitor to Ahrefs or Semrush. It also offers some very useful free tools (such as its Chrome extension).
What are Moz Pro’s features?
Relevant keyword generator
Finding the right keywords is one of the fundamentals of SEO, so it’s important to know how many monthly searches a certain keyword gets, how difficult it is to rank for, or which keywords your competitors are targeting. Moz provides a section “Keyword Browser” to understand all the important data for making the right keyword choices
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Finding backlinks and outbound links
The Moz SEO software lets you understand all the key elements to speed up and improve your netlinking management. These include: number of backlinks, do-follow / no-follow links ; competitor analysis and comparison ; referring domains lost and gained : anchors, etc.
Technical audit
Moz Pro provides a module to analyze the various technical parts of your website. The software thus explores your website (navigation pages to search for technical aspects) to provide comprehensive reports and recommendations.
This technical analysis of the site identifies errors (300, 400 or 500), broken links and areas for improvement. You’ll be able to correct these problems and thus improve your search engine positioning.
This technical analysis of the site enables us to identify errors (300, 400 or 500), broken links and areas for improvement.
Dashboard
Moz Pro provides an easy-to-read, data-rich dashboard.
It contains :
- Location tracking of keywords that generate traffic
- The distribution of tasks
- Average improvement and decrease
- The comparison between desktop and mobile
- The keyword performance summary
Optimization On Page
Moz Pro provides a module to help you improve the content of your website pages by analyzing keywords, improving content relevance or making suggestions to modify target keywords. This module is significantly smaller than the previous analysis and is very useful for improving your website’s SEO.
How much does Moz Pro cost
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Standard offer :
Offer costs $99 /month
- 1 user 3 campaigns (1 site per campaign + 3 competitors)
- Mobile phone positioning
- 5 on-demand crawls per month
- Up to 150 keyword searches per month
- Up to 5000 inbound link searches per month
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Medium offer :
This package is $149 per month
- 1 user 10 campaigns (1 site per campaign + 3 competitors)
- Mobile phone positioning
- 30 on-demand crawls per month
- Up to 5000 keyword searches per month
- Up to 20,000 backlink searches per month
- Unlimited report templates and custom reports
Large offer :
This offer is $249 per month
- 3 users 25 campaigns (1 site per campaign + 3 competitors)
- Mobile phone positioning
- 60 on-demand crawls per month
- Up to 15,000 keyword searches per month
- Up to 70,000 backlink searches per month Report templates and customized reports
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Premium offer :
Package costs $599 per month
- 5 users 50 campaigns (1 site per campaign + 3 competitors)
- Mobile phone positioning
- 100 on-demand crawls per month
- Up to 30,000 keyword searches per month
- Up to 100,000 backlink searches per month Report templates and reporting
unlimited customizations
What are the pros and cons?
Advantages
- On-site party
- Customer support
- One of the best SEO blogs
- Reporting section
Disadvantages
- The backlinks part
- Too many limitations regarding: crawl, number of backlinks per search or number
Keywords per search
What do we think of the Moz Pro software package?
Moz Pro remains a benchmark software package. If you choose American software, you’re sure to make a good choice. However, in the mid-2010s, Moz went through a period of weakness and loss of market share, reflecting a marked lack of innovation.
The new management of SEO software seems to have reversed the trend by 1 or 2 years, and Moz Pro is beginning to catch up with the market leader. So it’s a good software to try out.
It’s a good software to try out.
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