In previous articles, we’ve given you our opinion on self-responders. And in this article, I’m going to give you my opinion on the Lemlist prospecting tool. It’s not an autoresponder but a tool for cold-mailing. In other words, to send prospecting e-mails.
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At the time of writing, cold-mailing is number one in terms of marketing campaign analysis and optimization. More specifically, it’s an excellent way of measuring how your recipients behave in relation to what you’re offering.
Mailings are the best way to optimize your marketing campaigns.
And you should know that with the advance of technology, this has become more accessible for companies and individuals thanks to the various messaging services. These include Lemlist. For a more detailed look at Lemlist, continue reading this article on our Lemlist review, 4 advantages and 3 disadvantages
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What is Lemlist?
Lemlist is one of the most popular email automation and cold delivery software packages. It gives you the option of automating follow-ups specific to a given email. This option is ideal if you want to make a success of your telemarketing and sales campaigns.
More specifically, Lemlist is a powerful platform that helps you find the right cold email template, but not only that. It also helps you create an effective subject line and send a personalized e-mail. This tool is an ultimate solution if the recipient doesn’t open the e-mail, or worse still, when the e-mail has fallen into spam.
What’s more, Lemlist is perfectly suited to commercial tools, such as :
- CRM (Hubspot, Pipedrive…),
- B2B lead generation tools (Uplead, LeadFuze, Bouncer, etc.),
- Growth tools (Albacross, Aircall, Salesmsg and many others),
- Business communication and automation tools.
What are the advantages of Lemlist?
From personalization and integration to automation and tracking, Lemlist offers a whole host of benefits. Find out more about these 4 advantages of this must-have e-mail marketing tool.
Easy personalization
Using direct mail, you can increase your cold e-mail distribution. This feature also allows you to send personalized e-mails for each recipient based on their profile and previous interactions with you. This can include CSV files, images, company name, etc.
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Automation
Lemlist’s marketing automation features give you the ability to automate follow-ups and create personalized email sequences. This is an ideal option with customers who haven’t responded to or opened your emails. In fact, Lemlist can suspend the automation sequence.
Customized follow-up domains
Customized tracking domains are easy to use with Lemlist for your e-mail campaigns. In fact, this tool’s interface is simple. All you need is a domain name and Lemlist takes care of the rest. What’s more, it increases the deliverability of your emails.
Integration
With Lemlist, you can integrate :
- Growth hacking tools like Phantombuster;
- CRM like HubSpot and Salesforce; and
- Other marketing tools via its Zapier…
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This feature makes it easy to manage your lead data across multiple applications. But not only that, it also helps you streamline the transfer of your data.
What are the drawbacks of Lemlist?
Lemlist is a powerful tool for e-mail marketing and automation. But it does have certain limitations.
Here are the three main drawbacks of Lemlist that you should bear in mind before you start using it.
Attachments not included
Lemlist doesn’t support email attachments that are contrary to other cold messaging tools. In fact, this provider believes that the best way to reach someone is to take the time to write a personalized message.
Costly pricing
To use Lemlist, you can choose between the Silver, Gold or Platinum package, with, each, different prices. If your business is rather modest, use Silver ($29 per month). This is a fairly expensive individual package. On the other hand, for the other two packages, you can end up paying over $500 a month. That’s because they’re user-based.
Daily e-mail limits
Even if you use the Platinum plan, which is quite expensive, the number of e-mails per day is limited. That’s not all, Lemlist doesn’t integrate with bulk messages like other e-mail marketing tools.
What are the alternatives to Lemlist?
It’s important to understand that Lemlist isn’t an autoresponder, it’s a prospecting tool for cold-mailing, i.e. cold e-mails (the prospect doesn’t know you). Another prospecting tool, an alternative to Lemlist, is called MailMeteor. It’s a very good tool too.
If you’re looking for an autoresponder, here are our articles on the subject:
Our review of Lemlist
Lemlist stands out as a robust and effective tool for email campaigns, offering advanced features such as deep personalization, intelligent automation and Lemwarm to improve deliverability. Although its interface may require a learning curve, its “pods” for engagement and detailed performance reporting make it a solid choice for B2B companies looking to optimize their cold emailing strategies. For those looking to increase their marketing effectiveness with a personalized, results-driven approach, Lemlist is certainly worth exploring.
To discover how Lemlist can boost your campaigns, explore its features now.
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