Email marketing can be a daunting process, especially if you do everything from designing the e-mails to sending them. As a result, it involves a major investment for all companies, large and small. That’s why it’s best to turn to e-mail marketing campaign creation and management tools. Among the most popular of this kind of software is Sarbacane. But what exactly is Sarbacane? To shed some light on the subject, we offer our opinion on Sarbacane, its 5 advantages and 3 disadvantages in this article. Zoom in!
Sarbacane: What’s it all about?
Sarbacane is France’s number one email marketing solution. Developed in northern France in 2001, it is a long-standing player in the country’s mailing market. Simple to use, comprehensive and cost-effective, Sarbacane offers you several possibilities, including :
- contact list management,
- create and send newsletters,
- the sending of emails while avoiding them arriving in the recipient’s spam folder,
- etc.
For over a decade, Sarbacane has been the French leader in e-mail marketing. This is quite understandable, as it requires no technical knowledge. So every user can develop their business as they see fit.
In addition, Sarbacane offers several features to best meet the needs of its users. This is notably the case for email and automatic campaigns, contact management…
What are the advantages of Sarbacane?
The main advantages of Sarbacane can be summed up in the 5 points below. Here are more details about them to discover all the advantages of this e-mail marketing tool par excellence.
A rapid investment
Sarbacane offers a rapid return on investment, whatever your level of experience. It helps you build customer loyalty, improve sales and develop your marketing, even if you’re a beginner. That’s why it’s among the best in online email marketing with over 394,629 users.
Easy-to-use software
Sarbacane is a powerful tool for creating newsletters, informative emails, promotions and more. It has two intuitive interfaces that you can exploit, even without technical knowledge. There’s a beginner’s interface and advanced features to suit all your needs. Moreover, it’s a tool appreciated by users like BeFreelancr.
Successful online communication
The Sarbacane platform is a complete solution if you want to make a success of your online communication. In fact, there are modules designed to help you create content for your campaign. The same goes for promoting yourself on social networks. What’s more, Sarbacane also offers a number of features for managing all your content and measuring its success.
Affordable, no-obligation rates
Many people are attracted to Sarbacane, not only by its performance, but also with its very affordable, no-obligation rates. What’s more, you can take a free trial for a month before making up your mind. So, if you’re not satisfied, you don’t have to use it.
Available in several models
On the Sarbacane platform, you can find over 250 different categories where each template is carefully created by its graphic designers. What’s more, all themes are accessible, no matter what device you want to use (smartphone, computer…) to optimize your e-mails.
What are the disadvantages of Sarbacane?
Beyond these aforementioned advantages, Sarbacane also has a few drawbacks. But we need to focus on the three main drawbacks of this tool, including :
- the very high cost,
- automation too basic, and
- the proposed form creator incomplete.
In fact, if you’re looking for a cheap solution to manage your marketing campaign, Sarbacane is not recommended at all. It recently raised its price to offer better support to its customers. But it may not be right for you. That’s why we advise you to opt for other inexpensive tools.
Known for being a comprehensive tool, it does not, however, offer extensive enough automation. So, if you’re looking to go further, we wouldn’t recommend Sarbacane either. Indeed, it still has some way to go in this respect.
What are the alternatives to Sarbacane?
Since Sarbacane is expensive and doesn’t offer advanced automation, we recommend using these other tools, namely :
- Mailchimp,
- Sendinblue,
- GetResponse,
- AWeber,
- MailJet,
- MailerLite,
- Lemlist (which is not an autoresponder, but rather a prospecting tool).
What do people think of Sarbacane?
Summary of customer reviews
This email marketing platform, generally receives positive reviews from users. Customers appreciate its ease of use, intuitive campaign creation features and ability to manage subscriber lists efficiently. What’s more, customer support is often praised for its responsiveness and efficiency in resolving technical issues.
Our opinion
We recommend Sarbacane for its user-friendliness and comprehensive tools that simplify the email marketing process. Whether you’re a small business or a large organization, Sarbacane offers a solution that’s adaptable to your needs. Explore its advanced features such as campaign automation and performance analysis to maximize the impact of your marketing strategies.
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Try Sarbacane today to optimize your email communications and achieve your marketing goals with ease and efficiency.
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