You’ve launched a professional website or blog, but are experiencing low traffic or a lack of customer generation? To attract new readers and grow your audience, guest posting is an effective strategy. Simply approach bloggers or colleagues in your field and offer to write an article for their audience. You can also buy guest articles, where your content will be published on their website after their approval.
However, this approach requires caution: the wrong approach can not only be ineffective, but can also damage your online reputation. To maximize the SEO benefits of buying guest articles and avoid the pitfalls, find out how to proceed effectively by following a few key steps.
Guest articles are a great way to promote your company.
What is Guest Blogging ?
Guest blogging is an operation that involves creating a partnership between a guest blogger and a host blogger. As a rule, a guest blogger writes an article to be published directly on the host’s website. It’s a ” win-win ” operation often used in netlinking to the benefit of both parties.
Basically, guests who write articles will get new backlinks to one of their sites, and host bloggers can benefit from brand-new premium content on their site.
It should be noted that this type of operation requires a certain investment of time, but on the other hand, your SEO results on Google can be quite satisfactory.
What the Host blog is waiting for
Seeking expertise on new content it can’t produce
For example, a web host may need to involve experts in a particular field (guests) for editorial content that it cannot produce itself for the benefit of its audience. In this case, the quality of the article is essential to the success of a guest blogging operation.
Need for additional content
Moderators can also accept guest articles for additional content on their medium to target new keywords on Google. So, this new content will somehow help it increase natural web traffic. To do this, the articles must meet a number of criteria (targeting the topics that web users are looking for, containing the right keywords, respecting a considerable word count and ultimately meeting the optimization expectations that Google generally expects).
In both cases, the host blogger will find a good reason to reward guests in this partnership. And in return, he’ll use a good backlink to complete his link building.
What the guest blog expects
The blog’s SEO
Most often, the guest blogger places his expectations primarily on his own natural referencing level. He’s first interest is in the link juice that the hosting site could bring him through the backlinks that will be positioned in his articles.
The blog’s influence for better Google rankings
In other words, he intends to leverage the power of remote sites to gain Google popularity points. In addition to this, he’s looking to gain additional influence (hosting sites and their weight in SEO) to continue his race to the top of Google’s homepage.
Promoting a product or service
Sometimes, a guest blogger can also aim to promote a product or service to an online audience already present on the main blog. But with this article, we’ll instead detail the benefits associated with natural citations.
What are the steps involved in buying SEO guest articles?
Selecting the right sites with the same audience as your website
In principle, sites with a large audience are useful for a reason : inbound links (from these sites to your blog) will be seen by Google robots as a reliable source. Therefore, writing guest articles in major media is a good SEO strategy. It’s not real name recognition.
However, you can also write articles on sites that reflect the same values as yours and have a similar audience.
Send partnership proposal for guest articles
Once you’ve first selected the candidate pitches, you’ll need to send them a collaboration proposal, which they can accept or decline. If you choose the direct method without going through a guest blogging platform, you’ll need to prepare an email that reads:
- your web page
- Your goal like getting backlinks associated with a specific anchor
- Articles create topic ideas.
Seeking the right balance in handling responses
Some bloggers will take the time to give you feedback. You may need to answer their questions or even adjust your suggestions. Depending on everyone’s expectations and needs, you have to do what it takes to strike the right balance. It’s important to achieve a configuration where both guest and host are winners.
Sometimes, guest bloggers ask for 2 or 3 backlinks instead of just one. This may not be suitable for a host site. If the quality of the spot is really very good, it’s worth encountering only one backlink in return. You have to negotiate on a case-by-case basis…
Writing guest articles
The classic SEO article writing rules apply when writing a guest blog. Once both parties are in agreement, the article-writing stage will begin. Providing the best version of yourself is necessary when partnering with web professionals. For this, you can hire a good web copywriter.
This partnership involves sharing a site on a remote server. Therefore, it’s necessary to take care of your reputation by publishing on a remote location. In addition, your article is likely to include your name or website address.
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