The 9 best marketing tools for creating a sales tunnel

When creating a sales tunnel, you need to be meticulous, and implement every possible means. Adopt a well-organized process, use software, etc. Anything to optimize sales. While you need to be efficient in designing your marketing strategy, you also need to have the best tools at your disposal. On that note, we’ve selected 9 best marketing tools for creating a sales tunnel. These tools will help you succeed in your business.

If you’re looking for a freelancer to set up your sales tunnel, you can find some on the BeFreelancr.com platform.

What is a sales tunnel?

For a somewhat simplistic definition, a sales tunnel is a marketing approach that aims to convert a prospect into a potential customer.

Admittedly, it’s not an easy job. But with the right software, there’s every possibility of establishing an extremely effective sales tunnel.

Sales tunnels are the key to success.

What are the three basic phases of a sales tunnel?

In a sales tunnel, three essential phases guide the user’s journey, from initial discovery to final conversion.

The capture page

This is the first page of your sales tunnel. The aim is to collect your prospects’ addresses(particularly email addresses). On this, the approach is simple, but very captivating : you offer free content (a guide, free training, etc.) to your audience. In return, you’ll get their contact details in a form when they retrieve this content. Nothing could be simpler.

The email list

Having expressed interest in your content, your prospects have turned into ” qualified prospects “. So, you can translate this as : these are interested in your proposed products or services. That is, they have needs related to what you’re selling.

Once you’ve collected your prospects’ email addresses, you can then store them in an email sequence. This list will enable you to maintain a relationship with your audience. You can even continue to add value. This is a practice known as ” email marketing “.

By implementing ” autoresponders ” tools, you have the opportunity to automate all emailing to your prospects.

The sales page

Of course, the aim of ” email marketing “ is to offer your prospects the sale of your products or services. This proposal can of course be made at any time, but it still needs to be made at an opportune moment.

It could be that some people don’t buy your product. This may be because it’s simply not what they’re looking for. But this doesn’t mean they’ll leave your prospect list.

These people may be satisfied in every way to continue the relationship with you. This allows them to follow you and receive your advice or other proposals. Over time, they’re likely to end up buying one of your products or services.

You can consider various and numerous cases. The reason why the structure of your sales tunnel needs to be constantly customizable.

To finish with the sales page, we don’t need to remind you that it needs to be well organized. Only a perfectly designed page can motivate visitors to take action.

Finally, the sales page must be well organized.

What are the 9 best marketing tools for creating a sales tunnel?

The sales tunnel is not mandatory. In fact, if you have a training course costing less than 200€, it’s not necessary to create a funnel. For a training course costing less than 200€, I recommend you put it up for sale on BeTeachr, an online training platform.

Systeme.io

By opting for Systeme.io, you benefit from a number of advantages. First of all, it’s an all-in-one tool, which means that with Systeme.io you have all the options you need to design a good sales tunnel.

On top of that, this software comes at a very affordable cost of €27/month. This is very advantageous in the marketing field.

What you can do with Systme.io :

• Design sales pages
• Create email capture pages
• Develop automatic or non-automatic email sequences, send newsletters
• Accumulate your prospects’ emails
• Store digital products with reserved access
• Conduct A/B tests

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On Systeme.io, there are often updates that give you the opportunity to add new features as you go.

ClickFunnels

As for this one, ClickFunnels is a very powerful Funnel marketing Saas software. It’s also a very comprehensive tool, so it’s perfect for creating a high-performance sales tunnel.

Also, ClickFunnels has a lot of potential. It even seems to be an ideal tool for web marketers with little experience  and budget.

With this software, you have the possibility of creating various types of sales tunnels that adapt to any theme.

The types of sales tunnels you can create with ClickFunnels :

• Webinar sales tunnel (traditional or autowebinar) for information and/or sales :
• Sales channel for e-commerce products
• Sales tunnel consulting
• Customized sales tunnel

You may be wondering why you should choose ClickFunnels ? The answer is simple, because it’s an extremely easy-to-use and highly intuitive tool. However, it’s a very comprehensive piece of software for creating any type of sales tunnel.

Kartra

Kartra is an all-inclusive sales tunnel creation software. Typically, the types of sales tunnels you can create with kartra include these pages :

• Capture : dedicated to collecting e-mail addresses
• Sale : for product presentation
• Upsell : for additional products offered to customers
• Payment
• Order confirmation

Note that you can add other touches of personalization thanks to the many options Kartra offers.

Here are the main features of Kartra :

• Drag-and-drop page builder with theme templates
• Landing and sales page builder
• Database management
• Automated email marketing that leverages the sales tunnel
• Pricing flexibility, including one-off payments, frequent subscriptions and payment methods
• Including a subscriber management system for tracking sales associates
• Online commerce for the sale of digital products and services

In essence, kartra provides you with everything you need in the creation of your sales tunnel.

Instapage

Instapage is commonly known as a landing page builder. But it can also be used in the context of your sales tunnel.

With this in mind, Instapage is also a complete solution for creating a high-performance sales tunnel. Being a versatile platform, it offers great scope for creating a sales funnel that can be adapted to different themes.

One of the advantages of using Instapage to create a sales funnel is that it offers comprehensive tools for several tasks, including :

• Email capture tunnel setup
• The creation of member space
• The creation of any type of conversion tunnel
• Use of an integration system with BackPack

If you’re looking for software that offers the best marketing tools, Instapage can do the trick. Being an all-in-one tool, it is apt to meet all your needs in creating a sales tunnel.

LeadPages

Although LeadPages was originally designed as a Pages Builder, it can also be used to build a sales tunnel today. On this second point, LeadPages is even becoming a must-have marketing tool.

In particular, if you’re new to webmarketing, LeadPages is the best marketing tool for creating landing pages. Why? Because it’s the most suitable for novices, not only because it’s an all-in-one tool, but also very comprehensive. Above all, it has an easy-to-use character, yet possesses excellent performance.

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With this software, you can :

• Create and develop your online sales page : you can customize its basic design to obtain a more complex interface.
• Store your visitors’ emails thanks to the Opt-in  system: by sending them newsletters with optimized content, you can convert these prospects into customers.
• Optimize your sales : thanks to the various features LeadPages offers (Order forms, online payment, etc.)
• Analyze your performance in real time: by means of its tracking module.

Concerning pricing on LeadPages, it’s important to say by way of information that it offers three different packages. Among others : the Standard plan, the Pro and the Advanced.

Unbounce

If you choose Unbounce as your marketing tool, you should know that it’s one of the best. Which means you have the chance to achieve success in your business. However, you need to know all the things you can do with this software. As with other tools similar to Unbounce, with Unbounce you benefit from:

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• Webinar
• Marketing integrations
• Leads and sales funnels
• Landing pages
• Automation
• E-Commerce tools
• Payment
• Forms and surveys
• Follow-up and reports

With all these features, you could even say that Unbounce is the most complete marketing tool for creating a high-performance sales tunnel.

ThriveArchitect

From a generalized point of view, one might get the impression that all software dedicated to creating sales tunnels offers a complete solution. In fact, this is what categorizes them among the best marketing tools. However, we shouldn’t ignore the fact that each software has its own specific features.

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With regard to Thrive Architect in particular, its pricing makes it stand out from the crowd.

As for the features Thive Architect offers, here they are :

• Capture with a landing page or Squeeze Page : it’s about identifying and attracting prospects with various means such as : traditional marketing, content(texts, videos, etc.), etc.
• Identifying and classifying visitors as leads/leads : here, all you need to do is send a piece of content by e-mail, if the lead clicks the links in the content, that means he’s interested in your products or services. Then you can easily classify it.
• Opportunity creation by offering products or services : at this level, filtered prospects designate their interest in your offers. In return, you can communicate your proposals directly to them.
• Qualification, depending on the type of product or service the prospect needs : in this stage, you can use various means such as : surveys, phone calls, etc.
• The closing : this is the launch of the sales process to convert the prospect into a customer.

These are the basic features you can implement in creating your sales tunnel and developing your marketing strategy. However, you have the option of adding customization touches while taking into account the type of sales tunnel you’re creating.

OptimizePress

If you’re thinking of creating your sales tunnel using OptimizePress software, you first need to know what you can do with it. Because it’s a sales mechanic, you need to have real marketing know-how and a good technique.

Here’s what you can benefit from OptimizePress :

• Webinar registration page
• Sales page creation
• Members area with secure portal (free or paid)
• Answering machine integration
• Squeeze page
• Other marketing pages
• …

These are just a few examples of OptimizePress’ features, but you still have the option of adding more. This will enable you to make your sales tunnel more complex.

In addition, OptimizePress offers a very wide range of options enabling users to optimize their marketing strategy.

Learnybox

When proceeding to create a sales tunnel, the first thing to know is that there is a basic structure to follow. This applies to all marketing tools, and Learnybox is no exception.

Here’s that basic structure :

• Creating the capture page
• Establishing the email list
• Design of sales page

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The Learnybox software is characterized by its easy-to-implement aspect. As such, it has enough features to enable novice webmarkers to adopt an effective marketing strategy.

For all the marketing tools we’ve just mentioned, we’ll look at the three basic phases of a sales tunnel one after the other.

Conclusion

You can find lots of marketing tools to create a sales tunnel, but now you have the best ones at your disposal. There are 9 of them, in fact, some as effective as others.

However, you need to consider your sales type. This contributes considerably to the type of sales tunnel you design. It’s worth noting that you need to design it according to your marketing strategy. This is precisely where your marketing know-how and good technique are called for.

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