On social networks like LinkedIn, creating a visual identity is paramount. You can achieve all your goals with a good visual and convey your values. Ranking among the best social networks, LinkedIn is the leading professional social network for all businesses, jobseekers, freelancers and more. That’s why it’s so popular for prospecting, proving expertise, presenting products and services and more. But how do you create a banner for LinkedIn ? Find out in this article.
Why is it important to put a LinkedIn banner?
It’s important to put a banner on LinkedIn for several crucial reasons.
Getting the attention of future employers
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Once again, LinkedIn is an essential social network designed for all professionals to market their skills and find work. Many therefore use it as a CV and to make direct contact with potential employers. The creation of a good LinkedIn banner is then crucial to attract the attention of these employers or potential candidates.
Standing out from your competitors
Creating a LinkedIn banner is a great way to get the word out about your business. Understanding what makes your competitors successful is essential, as it will help you point potential customers in the right direction. Make sure your LinkedIn banner focuses on your company’s brand image and strengths. This way, employers will see your company’s strengths more quickly and be more inclined to contact you.
Understanding market needs
Knowing all the needs of your market is also an important factor when choosing your LinkedIn banner. In fact, you need to understand your target audience and adapt your message accordingly.
How to create an effective LinkedIn banner ?
How do you create a banner for LinkedIn ? Before answering this question, let’s first discover the key elements to focus on.
Keep a few objectives in mind
LinkedIn profiles all need a good visual image. It’s a crucial step in marketing strategy, and one that can’t be improvised. Adding a banner to your professional profile on LinkedIn gives your profile personality. It also enhances your profile and promotes everything you have to offer. To learn how to create a good banner on LinkedIn, then, you need to keep three objectives in mind:
- It provides a showcase for your LinkedIn profile
- It must be serious and professional
- And it must arouse the envy or interest of your visitors
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Choose a banner for LinkedIn that better represents your content
When designing your LinkedIn banner, there are many details to consider. The best banner for LinkedIn should beautifully display your content to other visitors. You need to:
- Think about the target of your marketing strategy
- Think about the message you’d like to convey
- Consider the products you’ll want to highlight
- Consider the values that are important to you
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Betting on a banner with quality images
Quality images produced by professionals in the field are the best to choose for a strong LinkedIn banner. Avoid low-quality images. For your LinkedIn banner, you can choose from many image formats: images, drawings and even vector images. There are also free and paid solutions.
If you opt for free images, choose only those that are royalty-free. To do this, you’ll need to use specialized image banks such as : Pixabay, Flickr, Freeimages, etc. For paid ones, you can opt for Shutterstock, Adobe Stock or others.
Opt for a customized banner
To create a beautiful custom banner, please follow certain rules.
- Express your personality
- Showcase your creativity
- Create the difference
In any case, you need to be very concise, effective and short in your message so that its purpose is not misinterpreted. You can use your own message or your company’s slogan. You also need to be consistent in what you do. To achieve this, your graphic design should always follow a logical sequence.
Choosing the right banner format for LinkedIn
To make your LinkedIn profile look really professional, choose a good banner format. If a banner is too large, it will be cut off. If it’s too small, it will have to be resized to the best size. None of these options will produce good quality, and will surely ruin your chances of getting a sale or a recruitment.
The ideal format for your banner is then for your personal profile, 1584 x 396 pixels. And for your company profile, it’s 1128 x 191 pixels.
How to create a LinkedIn banner on Canva.
First create a Canva account via your Google or Facebook account. Then search for the phrase “LinkedIn Banner” in the search bar to find numerous banner templates. Then choose a template you like. Select your preferred tool and add your image. Click on the word ” uploads “.
Next to the templates icon, you’ll see a photo icon. By clicking on it, you’ll get free images that you can drag and use in your Canva menu. Once you’re happy with your visual, you can download it as a file. On LinkedIn, you can download the image and use the filters, if necessary to make a final minor change to the image.
You can also hire a professional to create your banner for LinkedIn. For this, we’ve listed several freelance marketplaces.
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