How do I create a video ad for TikTok?

TikTok is considered the social network of absolute virality, not least because of the challenges it constantly presents. In just a few years, it’s gone from strength to strength in terms of popularity. As a result, it has also become a loyal ally for companies and brands in terms of marketing campaigns. But how do you create a video advert for TikTok to promote your products? Find out in this article all our tips for doing so, we take stock!

Why create a video ad for TikTok?

TikTok is one of the most popular free applications around. That’s why it’s such an integral part of many companies’ marketing strategies. But why create a video ad for TikTok? And what types of video advertising are there? Here are the answers to these questions!

Whether you’re looking to boost sales, launch new products or generate traffic, a TikTok campaign is a great alternative. In fact, it :

• can produce huge results in record time,
• is a powerful, user-friendly tool for extending a company’s reach,
• is known worldwide…

And even if TikTok video ads are still little-known, the platform’s popularity is the guarantor of these results.

By the way, you can entrust the creation of your TikTok video ad to a webmarketing expert. Here you’ll find a list of the best sites to find a freelancer.

What are the different types of video ads for TikTok?

In a general case, there are 5 types of advertising you can do via TikTok. These include (d’ :

• Announcement in-feed,
• TopView,
• Brand takeover,
• Brand hashtag challenge,
• Brand effects.

You’re free to choose which type of advertising to use. Whatever the case, always consider your target audience and desired outcome before making a decision.

What are some tips for creating a video ad for TikTok that sells?

To make your TikTok marketing campaign a success, follow these handy tips. First, create short, direct messages that quickly capture your audience’s attention. Highlight your brand logo to reinforce visual recognition. Make sure your brand&#8217s aesthetic is consistent in every ad, ensuring a uniform, professional image.

Then have fun when creating your ads to convey positive energy to your viewers. Incorporate a clear call to action to encourage users to interact with your content. Finally, position text strategically and add sound effects and music to make your videos more engaging and memorable. By applying these tips, you’ll increase your chances of success on TikTok by effectively attracting and retaining your target audience.

What are the steps involved in creating a video ad for TikTok?

Create your TikTok advertising account

To set up ads on TikTok, start by creating your account on TikTok Ads Manager. This is a platform where advertisers can set up their ads and promote them. Don’t forget to indicate whether you’re using your account for an individual or a business.

Install pixel TikTok

The second step is to install the TikTok pixel. This is a snippet of code that gathers information about the people who visit your website. When they install the pixel, you’ll be able to contact them via e-mail, push notifications or other marketing channels. This, to promote your company and products in the future.

Launch a new campaign

You now need to create a new campaign under the “Campaigns” tab. To do so, click on “Create”. Once entered, give your campaign a name and set your minimum budget. This will help you reach your target audience quickly.

Create ad group(s)

The next step in the process is to create an ad group or groups. These include your promotional objective, ad placement, creative type, target audience and delivery type. In fact, your video ad should be creative and stand out from other ads on TikTok.

Make a new ad

After completing these steps, you’re ready to publish your first ad! To do so, click on the “+” icon at the top of the page and select “Create an ad”. In any case, it’s important to follow the recommended advertising specifications if you want to get the best results.

Evaluating ad performance

Even if your first ad is successfully launched, that doesn’t mean your work is done. You’re required to evaluate and measure the performance of your ads. To do this, check your ad in terms of clicks, impressions, conversions, etc. Then ask yourself whether video advertising for TikTok is right for you or not.