How do I create a visual for a Facebook ad?

Facebook is currently reaching, almost, around 2 billion users worldwide. What better way to advertise than with conversion strategies to get more leads? Create audiences to attract more customers and multiply your sales. But how do you go about it? To answer that question, we’re going to show you how to create the visual for a Facebook ad in this article.

Why create a visual for your Facebook campaigns?

Facebook allows you to have a large audience. Individuals interested in your products or (and) services may not have heard of you yet. This is your chance to make a name for yourself and convert them into customers.

You can also bring back users who have already ventured onto your website. But who haven’t returned for a variety of reasons.

You can also bring back users who have already ventured to your website.

You still need to create an attractive and creative visual to make much more of an impact on Facebook app users. To do this, we’ll help you create the ideal visual for your Facebook ad.

Now, let’s get back to business!

How to create a Facebook ad visual?

We won’t waste any more time, because to create your ad, here’s what you need to do :

Get attention

Set yourself apart from others and especially your competitors to arouse users’ interest. Be creative and original in your content. Stand out from the crowd! You’ll get noticed, you can be sure of that.

Add images

Add images that match your message. It’s important that it’s relevant and beautiful. If it’s not “beautiful” that your text needs, choose one that will evoke the feeling you want to interpret. For humanitarian aid, for example: images of starving children aren’t “beautiful” to look at, but they are relevant. The image of skinny children can evoke emotion in the user. They’ll be likely to make a donation, for example.

You can find images in the following sites :

• Unsplash
• Pixabay
• Etc.

But just make sure you choose the one that will suit your theme or type of site. And above all, keep it simple and not too busy.

And in the event that you take your own photos, make sure you use professional images.

Control the colors

Colors are essential for making your visuals attractive. Learn how to compose colors. Choose them carefully. Make them compatible with your photos, your type of website. It’s not possible for a site selling flowers to be all black and white, for example. So choose your color palettes carefully. You can, for example, use your images to create your colors. These sites will help you compose them:

• Paletton.com
• Colormind.io

Be brief, but expressive

Avoid long texts! Get straight to the point. People like it when it’s short, but gets the essential message across. Tailor your messages to your target audience. This isn’t the time to teach computer languages to the chef, for example. Your language needs to be tailored to each target population.

Be responsive

Adapt your Facebook visual to all screens. Whether for tablets, mobile devices or computer screens. Remember that more people connect on their smartphone than on their computer or tablet.

Be creative

There’s no formula to creativity. It depends on your inspiration. Highlight your ideas in different ways. Add quotes, song lyrics…

Use applications like :

• QuottesCover
• Recite

Innove without end

Make innovations, technological watches in order to perfect your skills in this field. Constantly and periodically renew your visuals for your advertising.

Confirm yourself with experts

If you’re really in doubt or not feeling inspired, you win. Entrust your advertising to professionals. Make sure you find the right graphic designer, the right copywriter for your content, etc. …

You don’t want to miss your opportunities to impress and create leads. Don’t forget that visuals are the first thing customers judge before your products or services.

It’s important to make the most of your opportunities to impress and create leads.

But, to get a beautiful visual for your ad on Facebook, you can find a freelance graphic designer on one of these platforms.

How much does a Facebook ad visual cost on average?

On average, the cost of a Facebook advertising visual generally varies between 50 and 200 euros, depending on the complexity of the design, the size of the target audience and the skills of the designer or agency involved. Rates can also fluctuate according to project specifics, such as the inclusion of custom graphics, professional photography, or interactive elements. Companies can opt for à la carte services or packages that include the creation of multiple visuals to optimize the performance of their advertising campaigns on the Facebook platform.