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How do I register a brand name with INPI?

Find out here how to register a brand name with INPI before launching your new product on the market.
Rédigé par David Lefèvre
déposer un nom de marque auprès de l’INPI
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A brand name plays an important role in a company’s reputation. Its attribution should not be done lightly, as there are a number of conditions to satisfy. The more you rely on the uniqueness of your brand name, the more you’ll be sure to stand out from your competitors. However, to protect it, you need to register it with the INPI or Institut National de la Propriété Industrielle. But how do you register a brand name with the INPI? To find out, read on to discover the answer to this question.

What is a brand name and why is it important?

A brand name is the distinctive identity under which a company, product or service is known in the marketplace. It goes beyond a single word or combination of words; it represents the promise, quality and image associated with what is being offered.

Identity and recognition

The brand name creates a recognizable identity for consumers. It makes it easy for customers to distinguish your products or services from those of competitors on store shelves or in online search results.

Differentiation and positioning

A good brand name helps you stand out in a competitive market. It communicates your company’s unique values and positions your offerings to meet the specific needs of your target audience.

Trust and loyalty

A brand&#8217s reputation often rests on its name. A well-established and respected brand name can boost consumer confidence and encourage long-term loyalty. It can also facilitate expansion into new markets or product lines.

Intellectual property and commercial value

Registering your brand name with the relevant authorities, such as INPI, protects your intellectual property rights. This gives you the exclusive right to use the name in your business sector, which can be of substantial value to your company in the event of a resale or merger.

The registration of your brand name with the appropriate authorities, such as the INPI, protects your intellectual property rights.

Why is it crucial to register your trademark with the Institut National de la Propriété Industrielle (INPI)?

Registering a trademark with the Institut National de la Propriété Industrielle (INPI) is essential to secure your intellectual property rights and protect your innovations. Here’s why this process is so crucial:

Legal protection for your innovations

Registering your trademark with INPI provides legal protection against unauthorized use by third parties. This gives you the exclusive right to use your trademark in the commercial context for which it is registered.

Preventing counterfeiting and litigation

Registration deters potential counterfeiters and provides a solid basis for legal action in the event of infringement of your industrial property rights.

Valuing your business assets

A registered trademark increases the value of your company as a tangible business asset, facilitating commercial transactions and collaborations.

Strengthening credibility and recognition

An INPI-registered trademark strengthens your company’s credibility and boosts brand recognition among consumers.

Risks associated with non-registration

Not registering your trademark exposes your business to significant risks, such as loss of exclusive rights, confusion over trademark ownership and vulnerability to litigation.

What are the steps involved in registering a brand name with INPI?

Filing a brand name with the Institut National de la Propriété Industrielle (INPI) is an important step in securing your intellectual property rights. Here are the key steps to follow:

Search for brand name availability


Before starting the filing process, it’s essential to check the availability of the brand name you wish to register. This search will make sure that no other company has already registered a similar name in the same field of activity.

Preparing your application

Once availability has been confirmed, prepare your application by providing all the documents required by INPI. This usually includes a detailed description of your products or services associated with the trademark. It also includes information about the trademark owner.

Filing the application

The application must be submitted to INPI with payment of the corresponding filing fees. Be sure to fill in all forms correctly. Attach all necessary supporting documents to avoid any delay or rejection of the application.

Review by INPI

Once the application has been filed, INPI carries out a formal and substantial examination of it. They check the application’s compliance with legal requirements. In addition, they carry out a thorough search to ensure that it does not infringe the rights of third parties.

Publication and possible opposition

If the application is accepted after examination, it is published in an official bulletin. During this period, third parties may file oppositions to the trademark registration. They can do so if they believe it infringes their own rights.

If the application is accepted after examination, it is published in an official bulletin.

Delivery of industrial property title

In the absence of opposition or after oppositions have been resolved, INPI issues the industrial property title. This document officially confirms your exclusive rights to the trademark for the products or services specified in the application.

Who can register your brand name with INPI?

Only the legal owner of the trademark or their authorized representative can register the trademark name with the Institut National de la Propriété Industrielle (INPI). This may include natural or legal persons who have exclusive rights to the trademark in question. It is essential that the person or entity filing the trademark be clearly identified as the rights holder to avoid any potential legal problems and ensure the validity of the registration. If you’re looking for an expert in this field, it’s best to contact a specialist at BeFreelancr.

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