Considered among the world’s most downloaded apps, TikTok is a Chinese social networking and video-sharing platform, rivaling YouTube with its unique ability to allow users to create short video clips and live broadcasts. This content is uploaded to the platform and shared with a global community. With special features to set it apart, TikTok offers fertile ground for creativity and engagement. If you’re looking to break through on TikTok, this article offers essential tips for increasing your popularity on this dynamic platform.
How does TikTok work?
First of all, TikTok allows users to share short videos with a large number of followers. This makes it a great option for sharing viral videos. It also makes it easy for brands to create promotional content for their products and services. Anyone can post a video showing how to use their product this has led to some extremely creative and fun videos being uploaded to TikTok. You can also add subtitles to your videos so people know where you are when you’re filming your show.
Another great feature of TikTok is that it lets you create several different videos at once. This allows people with several projects running at the same time to regularly publish content to the platform. Basically, you can publish short videos frequently to promote your channel and interact with your subscribers.
Alternatively, you can upload a one- or two-hour show that incorporates most of the talking points from your other videos. You can then choose which clips you’d like to include in your broadcast once it’s live; this allows viewers to easily browse through all your previous work without having to watch them individually.
Why become popular on TikTok?
Becoming popular on TikTok offers several significant advantages for users and content creators alike. Firstly, popularity on TikTok enables you to reach a massive global audience, offering unprecedented exposure for creative talent and brands. This exposure can lead to partnership opportunities with brands, collaborations with other influencers, and even monetization opportunities through advertising partnerships and product placements.
In addition, popularity on TikTok helps build an engaged and loyal community. Creators who successfully captivate their audience on TikTok can influence trends, inspire cultural change and have a positive impact on their followers. The platform also enables direct interaction with viewers through comments, likes and shares, fostering authentic connection and recognition on a global scale.
How to be popular on TikTok ?
To be popular, here are some tips :
Fill in your profile
The first thing to check right from the start is the correct composition of your TikTok profile, taking care to optimize its biography. Visitors to your account are impressed by the profile photo, username or personal information you provide.
Publish original content and be entertaining
It’s crucial to differentiate yourself from other content producers. You can do this by staging your videos in a unique way, adding musical components or any other visual element. Considering what makes you unique is an essential step in thinking about the design of your editorial line. If you want to be popular on TikTok, you also need to provide entertaining content.
Publish content regularly
If you don’t regularly publish new videos on your account, how will users find you ? It’s particularly worth considering creating and maintaining a content calendar. Start by publishing once a week. Then increase the frequency once you’ve mastered the code of video production.
Participate in challenges
It’s important to follow the latest social media trends, as this allows you to see what types of videos are “popular” at any given time. Challenges often involve singing and/or dancing to popular music, which is entirely related to what the platform is already well known for (i.e. lip-syncing). An easy way to identify the current challenges is to watch the various videos in the “For You” section and analyze their captions.
Collaborate with other TikTokers
Just as on YouTube, where content producers help each other with videos on their respective channels, it’s perfectly fine to ask to practice visibility exchanges with users of varying sizes.
Learn the methods of the most popular TikTokers
Before embarking on the creation of your videos, take the time to watch the videos offered in the ” Pour toi ” section. This will enable you to learn the best practices that work to generate visibility. To do this, identify trends, the filter/effects used in the most popular videos, video length as well as sequencing.
Use hashtags
For greater visibility, choose carefully which hashtags to use on your captions.
Share your TikTok account on your other social networks
One of the best ways to get more subscribers and therefore more visibility is to share your TikTok account on other social networks such as Facebook, Instagram, Twitter or others.
Use apps to make your videos original
To make your content original for broadcast on TikTok, it’s best to use applications such as Videoshop, Quik, Vivavideo or Beecut. Or if you want a professional to edit your content for distribution on TikTok, I recommend in this article 14 freelance platforms.
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