Facebook Ads is the fastest and easiest way to reach more prospects. That’s why advertising on this social networking platform is now an integral part of a good marketing strategy. But how do you create an effective Facebook Ads ad? This is the question that plagues many marketers. To answer this question, we’ve put together a few strategies for successful Facebook Ads in this article. So read on, as we take stock!
Creating an effective Facebook Ads : what do you need to know first?
As with any marketing campaign, it’s very important to undertake some planning. This will in fact contribute to its success.
To do this, first understand who your customer is. What is their family situation? Where do they live? How much do they earn? Where do they work? Don’t overlook any details like their favorite hobbies, etc. That way, it will be easier for you to find out how they think.
If you know your customer well, you can understand their journey to satisfy your strategy. As a reminder, the latter is divided into 3 phases, namely :
- awareness raising,
- reflection, and
- decision.
Once you’ve analyzed these points, you need to take the final step, which is to install a Facebook pixel. This is a tracking tool that needs to be integrated into your website. This way, you can see in real time how many conversions you’ve achieved.
Creating an effective Facebook Ads : which strategies to use?
Now you have in mind the essentials you need to know before launching your campaign. Now find out how to create an effective Facebook Ads ad for maximum conversion.
Fine-tune your audience using Facebook targeting, then write to them
The first rule for a successful online marketing campaign is to personalize your message. Give your reader the impression that he’s the one you’re addressing. To achieve this, you could, for example, target your advert at wellness-conscious women aged 35 and over living in France.
Set up different Facebook Ads for different people
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Facebook’s greatest strength is its great ability to target. So avoid writing copy as if it were intended for billboards. If you sell several types of products for women and men, create specific content according to what they’ll potentially be looking for from you.
Make sure you create a Facebook Ads ad that reflects you
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It’s very important to create a Facebook Ads ad that represents you very well. This applies to both images and content. This will avoid shocking your prospects, which can reduce the rate of conversions you get.
Rely heavily on a call To action
The best Facebook Ads necessarily have a specific objective. It could be to increase awareness, get a lead or sell a product. Whatever the case, it’s important to create an ad with a clear call to action
Create a concise, value-driven Facebook Ads
As a reminder, you have to pay for an ad you run on Facebook. This can lead you to make a faux pas, i.e. putting too much into a single ad. Conversely, you need to be brief and write with value. Write only what’s essential to getting the word out about your product and its benefits.
Use simple language that’s easier to understand
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Keep in mind that anyone can stumble across your Facebook Ads ad. Because of this, favor simple, easy-to-understand language in your ad. That way, anyone can know in a single passage what you’re offering, its benefits and what they need to do.
Give exact figures
If you’re selling a product, people will want to know the price first and foremost. But if you’re holding a sale, they want to know how much they’ll earn. Either way, you need to emphasize numbers for successful ad copy. And be sure to write down accurate figures to avoid reaping negative reviews.
Test your Facebook Ads
Creating a Facebook Ads ad is one thing, but improving it is another. With that in mind, you need to test your ad copy. What’s more, Facebook offers a modality for doing so. In fact, the only way to verify the effectiveness of your ad is to test it.
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