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How to optimize an article with Yoast SEO?

Would you like to know how to optimize an article with Yoast SEO? In this article, we'll show you the different steps to follow.
Rédigé par David Lefèvre
optimiser un article avec Yoast SEO
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Currently, there are over a billion websites online. Having a good SEO is no longer an option, but a must if you want to be visible on search engines. For this reason, there are a number of SEO extensions available for various websites. Yoast SEO is one of them.

In fact, many webmasters and other web professionals then decide to use the Yoast SEO plugin for WordPress when adding extensions to their site. A true reference in SEO, Yoast SEO is a functional and effective plugin for quality referencing of your web content. But how do you optimize an article with Yoast SEO? To answer that question, we invite you to read this article.

What are the advantages of an optimized article?

An optimized article offers many advantages:

Improved search engine optimization

An optimized article offers several significant advantages for your online presence. Firstly, it increases your visibility on search engines by incorporating relevant keywords and structuring content in a clear, accessible way. Well-defined headings and subheadings facilitate navigation and help algorithms understand the subject matter.

Better user experience

Optimizing your content also improves the user experience by making information easy to find and understand. Concise, well-articulated paragraphs, accompanied by relevant media such as images and videos, keep the reader’s interest and reduce bounce rates.

Increased organic traffic

Good SEO and improved user experience lead to increased organic traffic. Visitors are more likely to share and return to a site that offers them added value and smooth navigation.

Increased conversion and engagement

Finally, an optimized article can increase your conversion rates by effectively directing visitors to specific actions, such as signing up for a newsletter or purchasing a product. It also fosters engagement by encouraging interaction on social networks and sparking comments and discussions.

Yoast SEO: What is it?

Yoast SEO is a popular plugin for WordPress, used to optimize website SEO. It offers simple, effective tools for improving search engine visibility. The plugin analyzes content against target keywords, checks readability and suggests improvements. It also lets you adjust meta tags and descriptions for each page or article. Yoast SEO offers features for generating an XML sitemap, essential for SEO. It offers practical tips for optimizing titles, URLs and images to enhance the user experience.

In addition, the plugin lets you manage advanced settings such as redirects and permalink settings. In summary, Yoast SEO is a versatile tool that helps WordPress users optimize their content to attract more organic traffic and improve their search engine rankings.

Why use Yoast SEO to optimize a post?

To optimize an article and improve its search engine ranking, many editors use tools like Yoast SEO. This WordPress plugin offers several essential features that help make content more visible and attractive to online users.

Readability analysis

Yoast SEO evaluates the readability of your text, suggesting changes to make your content easier to read. It checks the length of sentences and paragraphs, as well as the appropriate use of subheadings and linking words.

Keyword optimization

The tool helps you choose and optimize relevant keywords for your article. It checks keyword density and usage in titles, subtitles and body text, ensuring greater relevance for search queries.

Overview in search results

Yoast SEO lets you preview your article as it will appear in search results. This helps you adjust the title and meta-description to maximize the click-through rate (CTR).

Improving content structure

By recommending the addition of relevant internal and external links, Yoast SEO helps strengthen the overall structure of your website. This promotes better navigation for users and improves your domain’s authority in the eyes of search engines.

Performance monitoring

Finally, the tool provides useful statistics such as word count, publication frequency and the overall SEO performance of your article. This allows you to continually adjust and improve your content strategies.

By using Yoast SEO effectively, copywriters can significantly increase the visibility and impact of their articles online.

How to optimize an article with Yoast SEO?

To optimize an article with Yoast SEO, it’s essential to follow several key steps to improve its SEO and search engine visibility. Here’s a detailed guide to getting the most out of this powerful tool.

Keyword Selection and Optimization

Before you start writing, identify relevant keywords for your article. Use tools like Google Keyword Planner to search for popular terms relevant to your topic. Yoast SEO facilitates optimization by enabling the natural integration of these keywords into the article&#8217s title, subheadings and main content. Make sure that keywords are used contextually and don’t appear in a forced way.

Readability analysis

Yoast SEO evaluates the readability of your text by analyzing aspects such as sentence length, vocabulary diversity, and the correct use of subheadings. Follow its recommendations to make your content easy for users to read and understand. Use short, simple sentences, and avoid excessive technical jargon that could make the text difficult to follow.

Content Structure and Hierarchy

Organize your article logically by using H2 and H3 subheadings to structure content. Yoast SEO encourages a clear hierarchy that not only helps readers navigate your article easily, but also helps search engines understand the main topic and its subtopics. Make sure that each subheading is relevant and enriched with keywords related to the subject matter.

Optimizing Titles and Meta-Descriptions

Titles and meta-descriptions play a crucial role in your article’s click-through rate (CTR) in search results. Yoast SEO lets you preview how your article will appear on Google and offers suggestions for improving the title and meta-description. Make sure the title is catchy and contains the main keyword, while the meta-description briefly summarizes the content while enticing people to click.

Appropriate use of Internal and External Links

Include internal links to other relevant articles on your website to improve navigation and internal SEO. Yoast SEO also recommends including external links to reliable, quality sources that enrich your content. This strengthens the authority of your article in the eyes of search engines and contributes to a better user experience by providing additional information.

Image Optimization

Images are important for reader engagement and can also be optimized for SEO. Use relevant descriptions and descriptive ALT tags for every image you include in your article. Yoast SEO checks whether ALT tags are filled in and encourages you to use relevant keywords to describe the image.

Overall SEO Performance Check

Before publishing your article, use Yoast SEO’s preview tool to assess overall SEO performance. It provides a detailed analysis of your article’s SEO strengths and weaknesses. Make sure that all recommendations are followed and that your article is ready to be indexed by search engines.

Review and Continuous Improvement

After publication, continue to use Yoast SEO to monitor your article’s performance. Analyze data such as number of clicks, bounce rate and positions in search results. If necessary, adjust your content according to trends and new keyword opportunities to maintain and improve its SEO ranking.

By following these steps with Yoast SEO, you can effectively optimize your article to maximize its visibility and impact on the web. It’s a valuable tool for copywriters and marketers alike.

Despite the roles of Yoast SEO in optimizing an article, it is only a guide for the web copywriter in writing an optimized article. Finding a good web copywriter like on BeFreelancr is then as important as using this highly effective and reliable plugin.

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