Email marketing is an essential and very important tool for making your business flourish. It is just as much used by many companies. The autoresponder is one of them. You may or may not have heard of it. You want to use one, to integrate it into your information system with the aim of improving your relationship with your subscribers. We’re going to list the 7 best autoresponders in this article.
What is an autoresponder?
An autoresponder is software that allows you to manage communications by email. It also allows you to automatically replicate a message that has been sent to you. With an autoresponder, you can define different predefined messages designed to respond to the customer according to a keyword.
In your registration procedure, perhaps, you’ve defined a thank-you response to your subscriber. It’s not a physical person who responds, it’s the autoresponder that has automated this response. This message automation saves you time and money from having to employ more customer service staff. As an integral part of this, it also takes care of many customer follow-up tasks. It makes it easy to send regular e-mails to one or more subscribers. An answering machine is therefore a highly effective instrument if used in the right way.
Why use an autoresponder?
The autoresponder is very important in web marketing. In fact, it offers you several ways to manage your contacts.
It allows you to collect information about your customers. Like their names, email, address through a form.
It allows you to collect information about your customers.
It’s also a tool that lets you divide your customers or prospects into lists according to a theme. For example, a prospect who wants to subscribe to a JavaScript course on a website could be categorized into a group of webmasters or developers of said site. The autoresponder will then be able to notify them by e-mail of any new courses of the same type, in order to bring them back to your site. As a result, the customer enters the sales tunnel.
This customer relaunch is not only a good sales strategy, but also good for your natural SEO.
What are the features of autoresponders?
If you are considering autoresponders, here are the features you should know:
Recall customers periodically to build loyalty
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With an autoresponder tool, you can do customer dunning automatically. This can be done periodically, as you choose, to settle outstanding payments or build customer loyalty. For example, if a customer has ordered a product that’s out of stock. You’ll have the opportunity to remind them of your new arrivals, or offer them an alternative product.
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Automated response :
You’ll need to automate a certain response for customers to save time. Here’s a list of some of the messages you can automate:
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- Thank-you email based on user action,
- Confirmation of action taken (Purchase, Cancellation, Reservation…),
- Alert,
- Message used in onboarding process,
- Confirmation message
- Notification,
There are many more, but the ones listed above are just to give you an example of what an automatic message is. In fact, it depends on your business.
Bulk emailing
If you have hundreds or even thousands of contacts, it’s very difficult to send them each and every email manually. To solve this problem, you’ll need to use an autoresponder. Make sure the autoresponder of your choice can do a mass emailing to make your task easier.
Dynamic, personalized email
Tools offering autoresponder functionality often allow and even require you to make your emails dynamic. For example, the customer’s name should match the email address sent. Customers are more likely to convert when they receive emails that appear to be sent especially for them.
What are the 7 best autoresponders?
Among so many marketing tools offering autoresponder functionality, we’re going to list the 7 best autoresponders in our opinion:
Mailchimp
Mailchimp is not only an emailing solution, but also an all-in-one software package, thanks to the many tools at your disposal. It lets you manage your contacts, helping you to keep in touch with your customers.
It also lets you create email campaigns as well as run their analyses with an attractive, intuitive design. You can, for example, define a message to keep your customers up to date on new products in your online store with Mailchimp.
It also lets you create email campaigns and analyze them, with an attractive, intuitive design.
Benefits of Mailchimp
Here are just a few reasons to use the Mailchimp marketing tool:
- It’s free : you can try it out without spending a single penny with your “Free” subscription. And yet, you’ll have the opportunity to send emails up to 10,000 per month. Provided your contacts don’t exceed 2,000 email addresses.
- It’s easy to use : indeed, even a beginner could get to grips with the application and create a personalized email quickly.
- Scheduling : You can schedule your automatic replies and send it according to your wishes in its settings.
Mailchimp pricing
To use the Mailchimp application, you can choose between :
- The Premium at $299 per month for 1000 contacts
- The Standard, which the application recommends for beginners at $17 per month for 500 contacts
- Essentials at $11 per month for 500 contacts
- And the free version for 2000 contacts
Sendinblue
Without doubt the best and most affordable autoresponder, this application is also a very powerful digital marketing application. An email automation feature is part of its digital marketing offerings. In fact, it also lets you run campaigns by email address.
Benefits of Sendinblue
Using its tools, you can :
- Compose your professional message quickly and easily.
- Dynamize the content of your messages with your contact’s name or other elements to suit your taste.
- Group your customers in different lists to be able to offer a personalized correspondence campaign.
- Automate the sending of your messages after having had the opportunity to configure everything according to your wishes.
Sendinblue pricing
For pricing, Sendinblue offers packages tailored to your needs :
- The free version with unlimited contacts, 300 emails per day and chat with 1 user.
- The Lite version starting at $25 per month and depending on monthly email volume.
- The Premium version from $65 per month
- And the enterprise version, the price of which depends on the specific needs of said company.
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GetResponse
GetResponse is also a very effective marketing tool for your emailings.
Benefits of GetResponse
It offers many possibilities for your relationship with your customer. It lets you:
- Create automatic email series with the aim of converting your prospects.
- With its autoresponder offering, your customers will receive personalized, dynamic messages based on their actions. What’s more, with its years of experience, GetResponse is no longer in any doubt about its effectiveness.
GetResponse pricing
At the price level, GetResponse offers 4 possibilities with the unique advantage of unlimited user and autoresponder :
- Pro version : 39 €/month
- Version Max : 145 €/month
- Version Email : 12 €/month ideal for beginners
- Enterprise version : 799 €/month
AWeber
AWeber is also a successful autoresponder. With it, you’ll be able to :
- Make ads with email
- Automate your emails to customers to build loyalty through its email marketing. For example, you can let customers know that you’re having a clearance sale in your store. Maybe they’ll be interested.
Advantages of’Aweber
The advantage with AWeber is that it offers you a free version so you can see its features before going pro. With this free version, you’ll get the following features :
- 500 subscribers per e-mail.
- A landing page
- 1 email automation
- Web push notification
- A drag-and-drop Generator
- An Email Template
- Registration forms and more.
Aweber pricing
For the paid version, it offers “AWeber pro” which depends on the number of subscribers. Starting at $19.99 per month paid monthly or $16.15 per month paid annually. The number of contacts is unlimited, as is the number of emails to be sent per month.
MailJet
The MailJet application lets you create and manage email campaigns.
Benefits of MailJet
This tool allows you to know in real time the emails sent, clicks on your pages, of your emails received and read as well as customer unsubscribes.
MailJet pricing
Concerning its price :
- You can get started for free with MailJet. You’ll be able to send 6000 emails per month, including 200, per day. Its advantage is that you can have an unlimited number of contacts. This free version is available without limits, as long as you’re happy with the number of emails 6000 per month.
- Essential at $15/month
- Premium $25/month with 15,000 emails
- The customized version allows you to get a quote according to your needs.
Sarbacane
Sarbacane is a pioneering email marketing tool in France. It offers effective solutions for your relationship with your email contacts. It’s very practical for sending newsletters to your prospects. It ensures that your email doesn’t end up in spam, but in your customers’ inboxes.
Advantages of Sarbacane
Not unlike some of its competitors, it also provides analysis and tracking of your email campaigns. It offers several templates for your emailing.
It also offers a drag-and-drop interface for ease of use. This allows you to create and edit your email message quickly.
It also features a drag and drop interface for ease of use.
Sarbacane pricing
At the price level, sarbacane offers you 3 options for using it :
- Essential at 59 €/month
- Premium at 129 €/month
- Exclusive at €229 /month
- It also offers a free 30 day trial.
The price is a little more expensive than other automation marketing software, but it’s worth its weight in gold.
MailerLite
MailerLite is an emailing, landing page and popup management tool. It is designed for small and medium-sized businesses.
Benefits of MailerLite
MailerLite offers you autoresponder functionality in its email marketing strategy. This marketing automation also allows you to pre-define responses to customers based on their actions.
One of its advantages, too, is its ability to link up with your Google Analytics account to track your campaigns.
MailerLite pricing
At the price level, it offers a free version that gives you access to basic functionality. As well as sending 12,000 emails per month.
While the price of the premium plan depends on your number of subscribers in your contacts.
- 1-1000 : 10 $
- 1001-2500 : 15 $
- 2501-5000 : 30 $
- 5001-10000 : 50 $
A bonus: The Lemlist
prospecting tool.
Lemlist is not an autoresponder application, but rather a prospecting tool. It’s a B2B (business-to-business) emailing platform. In other words, it’s a business-to-business emailing platform. Its specialty is email prospecting. In other words, it’s more for finding new potential customers.
Benefits of Lemlist
- It allows you to send emails to prospects who haven’t even made contact with your company yet. It’s part of B2B practice.
- It also offers in its features to create and personalize your mails with videos and images. It also takes care of follow-up. It also lets you perform A/B tests.
- Customization is Lemlist’s strong point. It aims to be the best in this field. For example, it lets you personalize your emails with your company logo and name.
- It also allows the creation of several different scenarios to respond to your potential prospects depending on their actions and the situation.
This tool is now used by over 8000 major companies.
Lemlist price
- Lemlist offers you the opportunity to test it for free for 14 days to get an idea about it.
- Its paid version ranges from $29 per month to $950 per year. Price diversity depends on features such as image and video integration…as well as the number of emails sent per day.
Conclusion
In our opinion, any company aiming to enhance its relationship with their customer should use an autoresponder. We’ve seen its features as well as its benefits. We were able to list the 7 best autoresponders from our point of view. We’ve even mentioned Lemlist as a bonus, showing you that it can also be interesting.
They’re all high-performance software that does their jobs as you’d expect. Still, you’ll need to know how to configure them properly to get a good result. Like any other marketing application, this depends on its configuration. So go for the best one that has plenty of features, but above all, that suits your business. But in our opinion, the best of the 7 is the Sendinblue autoresponder.
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