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How do I create a motion design video?

If you want to know how to create a motion design video, we've got the answer in the next section. Zoom in!
Rédigé par David Lefèvre
créer une vidéo en motion design
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Motion design videos are a very compelling trend for a company’s communications strategy. Indeed, it’s a way of boosting your image and sharing content in a simple but effective way. But to get the best results, you need to know how to create a motion design video. To help you do just that, we’ve put together the following guide. Let’s get started!

What is a motion design video?

A motion design video is an animation that combines graphic elements, such as illustrations and typography, with fluid, dynamic movements. These videos often capture attention using fluid transitions and modern visual effects. They are widely used to explain complex concepts in a visually appealing way. For example, a company might use a motion design video to present its product in an engaging way, using animations to demonstrate its key features and benefits.

Why is motion design video important?

Motion design video is important because it quickly captures the audience’s attention with dynamic animations and attractive visuals. It makes it easier to communicate complex ideas in a clear and engaging way, while enhancing message recall through visual association. What&#8217s more, it can be used effectively in a variety of contexts, such as marketing, education and training, to create a strong emotional and narrative impact, increasing the overall effectiveness of visual communications.

What are the steps involved in creating a motion design video?

To do this,

Write your script

If you want to create a motion design video, it’s important to think about a few key questions when putting together your script. These include your target audience, the emotional response you want to get from them, and so on. That way, you’ll have an overall idea as to what look and sound will suit your motion graphics video.

Once you’ve got the answers to your questions, grab your pen and start writing. However, don’t write down all your ideas, as your script should be short but sweet. That’s not all, ask your colleagues or your client to comment on your script before moving on to the design.

Integrate your storyboard into the design

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In this step, it’s important to brainstorm with your design colleagues. To do this, use a whiteboard to draw a sketch of your storyboard. This way, once new ideas emerge, it will be easier to modify previous ones.

Whatever the case, every frame of your storyboard needs to highlight every change of shot. What’s more, it requires the ability to imagine well and artistic skill. So, if you’re a beginner, try working with professionals or refer to existing templates.

Add animations

Once you’ve completed these two steps, it means your animation video is already made. But you need to make sure that your video perfectly meets the expectations of your target audience. To do this, it’s important to add animations. The most important animations to include in your animation video include style, rhythm, music and sound effects. These elements help make your video more captivating and enhance its visual and emotional impact on your audience.

Creating a motion design video with kinetic typography : what tips for success?

To make a successful video with kinetic typography, particularly suited to contexts such as trade shows where sound isn’t always used, several key elements must be taken into account.

Firstly, limit the total length of the video to no more than three minutes. This ensures that your message remains concise and captivating, preventing your audience&#8217s attention from waning. Clarity and density of information are essential to maintain interest throughout the video.

Next, make sure you choose a quality soundtrack. Even if kinetic typography is primarily visual, sound plays a crucial role in reinforcing the emotional and narrative impact. Avoid poor-quality audio files that could distract or detract from the overall perception of your message.

To render your animation, use high export parameters. This ensures optimum visual quality that catches the eye and increases your audience’s retention. A crisp, well-defined video is more likely to generate views and optimize conversions.

Finally, make several revisions to your video. Correct typos, adjust the timing of animations and ensure that every detail contributes to a smooth, seamless user experience. Several checks will minimize potential errors and deliver an impeccable video that reflects professionalism and commitment to your audience.

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