Internal linking, often overlooked, plays a crucial role in website optimization. It’s an effective strategy for improving navigation and reinforcing the structure of your online content. By intelligently integrating internal links into your articles and pages, you guide visitors to other relevant sections of your site. This not only increases the time spent on your site, but also the relevance of your pages in the eyes of search engines. Internal linking makes it easier to find the information you’re looking for, improving the user experience. This practice also helps boost your domain’s authority by consolidating links between your various pages and optimizing their online visibility.
What is internal linking ?
Internal linking refers to the technique of creating links between different pages on the same website. These links make it easier for users to navigate through the site’s content. They also make it easier for search engines to discover and index all pages. Good internal linking reinforces the site’s structure and enhances the user experience by guiding visitors to relevant content. It helps distribute authority and link juice across pages, which can improve search rankings. Finally, internal meshing helps to increase time spent on the site by offering users links to other useful information, increasing the chances of conversion and engagement.
What are the categories of an internal mesh?
A website’s internal mesh can be organized into several distinct categories, each playing a specific role in site optimization and navigation.
Navigation links
Navigation links direct users to the site’s main sections and pages. They facilitate the discovery of relevant content and enhance the user experience by providing a clear and intuitive structure.
Navigation links direct users to the main sections and pages of the site.
Contextual links
Contextual links are integrated within textual content to direct readers to related or complementary information. They reinforce the relevance of the content and encourage visitors to explore further.
Breadcrumb links
Breadcrumb links indicate the path taken to access a specific page from the home page. They help users to navigate quickly between the site’s hierarchical levels.
Footer links
Footer links are often used to group additional information such as contact information, privacy policies, and important pages not always accessible via the main menu.
By using these different categories strategically, webmasters can not only improve the accessibility and visibility of their content, but also boost their site’s authority in the eyes of search engines.
Why make an internal mesh ?
There are a few reasons to make a good internal mesh for your website.
Improved user experience
Internal linking improves navigation on your website. It allows users to go from one of your pages to another with a single click. The same applies if they want to return quickly to your home page. Internal linking is then achieved through links in the form of keywords or key phrases or expressions.
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Of course, internal linking is already a good bridge between the pages of your website. However, to further develop the means of circulation between your blog posts and your pages, you need to structure your content well. To do this, use the menu, breadcrumb trail, footer, pagination, tags, etc.
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Significantly reduced bounce rate
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The more you use good internal linking, the longer visitors to your website will stay. The longer this navigation between your different pages lasts, the greater the reduction in the bounce rate. It’s also worth noting that this bounce rate is one of the criteria for SERP positioning.
Improved page ranking on Google
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Giving a page or article many links tells search engines that the page is popular and improves its visibility. Links within the page also transmit their popularity to other pages on your website
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As you can see, having good internal linking will not only help you retain or build loyalty among your existing Internet users, it will also give you a big boost when it comes to referencing your website.
So, how do you do internal linking ? The answer below !
How to make internal links ?
To link your page A to your page B, your anchor must comply with two main rules :
Choose your keyword or key phrase carefully to make up your anchor text
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The choice of a key phrase or keyword as a link anchor will help your SEO performance.
Linking to relevant words or phrases on a page makes more sense, as their meanings are related. For example, if you want someone to go to a page about digital marketing, linking to the word digital or marketing would make more sense.
Linking to relevant words or phrases on a page makes more sense, as their meanings are related.
However, you still need to be very careful, as Google penalizes overoptimization of links. To avoid this, if possible, avoid always using the same link anchors. Instead, try to vary them to improve your website’s SEO.
Make anchors natural to improve user experience
The links you place in your anchor tags to connect your articles or pages must be done with care. They must then be integrated naturally and thought through before being used. The better your link is contextualized, the more your visitors will want to click on it and stay on your site for longer.
If you don’t have the resources to do your own internal linking, entrust your texts to qualified SEO copywriters at BeFreelancr.
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