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How do you manage customer support on your website?

Providing excellent customer service on your website is what sets you apart from the crowd. Find out here how to manage customer support.
Rédigé par David Lefèvre
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In today&#8217s digital age, knowing how to manage customer support on your website is crucial to maintaining a solid relationship with users. Online customer support goes far beyond simple problem resolution; it’s an essential component of the user experience. By effectively integrating live chat tools, interactive FAQs and ticketing systems, companies can offer fast, personalized service. The key lies in the availability, responsiveness and relevance of the answers provided, ensuring optimum customer satisfaction. By understanding and implementing these elements, it’s possible to manage customer support on one’s website effectively, strengthening customer loyalty and commitment to the brand.

Customer support on a website: what is it?

Customer support on a website refers to the set of services and resources made available to users to answer their questions and solve their problems. It usually includes live chat, detailed FAQs and a ticket system. These tools enable customers to obtain immediate, personalized assistance. Live chat enables real-time exchanges, while FAQs provide pre-established answers to frequently asked questions. The ticket system organizes complex requests for efficient follow-up by the support team. The main objective is to ensure a smooth and satisfying user experience. Good customer support on a website plays a crucial role in building customer loyalty and promoting a positive brand image. It also helps to reduce user frustration by offering quick solutions tailored to their needs.

What is the importance of good customer support management on your website?

Effective customer support management on a website is crucial to maintaining user satisfaction and loyalty. Here’s why it’s essential:

Improving the user experience


Good customer support management significantly improves the user experience. By providing fast, relevant answers to customers’ questions and problems, you increase their satisfaction and loyalty to your brand.

Building trust

Responsive, efficient customer support boosts user confidence. When customers know they can count on prompt, competent assistance when they need it, they are more inclined to do business with your company in the long term.

Reducing frustration

Well-managed customer support reduces user frustration. By resolving problems quickly and providing effective solutions, you reduce the risk of dissatisfaction and discontent among your customers.

Increased customer retention

Proactive customer support management helps increase customer retention. Satisfied, well-supported customers are more likely to come back to buy your products or services again, boosting your company’s growth.

Valuable feedback for continuous improvement

Customer support is a valuable source of feedback. By listening carefully to customer comments and concerns, you can identify your company’s weak points and make constant improvements to your products or services.

How to manage customer support on your website?

To effectively manage customer support on your website, here are a few practical tips:

Use livechat software

It&#8217s important to take care of your customers and therefore improve customer service on your website. Why? Over 85% of people do research online before choosing a company. Many of them may have questions about your company and its products. If you provide customer service on your website, that’s fine. But if you consistently invest time and effort into improving customer service on your website, whether you’re experimenting with support channels like livechat software, it can take your business to the next level.

LiveChat is the industry leader in live chat software. It’s very easy to set up and install thanks to their free LiveChat plugin for WordPress. LiveChat offers beautifully designed live chat support applications. Your customer support staff can use on their laptops, tablets and mobile devices. This means you can chat with customers on the go and without having to log in to your dashboard.

You can add pre-chat survey forms before and after a live chat session. This allows you to see exactly how your support team members and sales staff are performing. When no one is available to answer questions, you can set up a workflow. This allows customers to send a support ticket directly from the live chat window. Then, your team receives notifications.

Opt for a feedback tool

A website feedback tool is a bit like a 24/7 support person, hearing both praise and complaints. It offers a way of always staying informed about problems on your website. Without such a tool, you could discover website problems days or even weeks after they first appear. To collect feedback 24 hours a day, you need to add a feedback collection tool to your website. That way, users and customers can submit an idea, suggestion or problem at any time.

Choose a website tool that suits your needs. Then add it to your public website. Add the widget to your website or web application. Promote the idea board to your users. Providing excellent customer service on your website is what sets you apart from other websites hoping to attract the attention of the same target audience. What’s more, modern consumers are looking for good customer service experiences. During the various phases of the customer journey, consumers may have questions and concerns. If your website is optimized for customer service, customer service requests are resolved quickly. This has a positive impact on the customer&#8217s experience and naturally leads to brand loyalty and trust.  It&#8217s also a source of motivation for consumers to spread the word about your company online.

Use a virtual assistant service

To manage customer support for your website, it’s a good idea to delegate certain administration tasks to a virtual assistant. These may include copywriting or maintenance work on your site. The assistant can also respond to online conversations with your customers. You can customize the live chat design to perfectly match your own brand image.

If you’re looking for a virtual assistant to handle customer support on your website, there are some top platforms that are a must-visit. These platforms include BeFreelancr, Malt, Fiverr, 5euros.com or the LinkedIn site, which is a gigantic viver of talent.

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