Ensuring your website delivers a positive user experience is essential to retaining users and attracting new ones. Creating a user-centric site involves following best practices and principles related to UX. What’s more, improving your website’s UX design helps build loyalty among your customers and frequent visitors.
To do this, you need to implement best practices when creating your website and focus on a user-centric approach. That’s what we’ll be talking about in this article. Here, discover our X UX tips that will boost your website. But, first, you need to know the importance of UX for your site.
What is UX design?
UX design (User Experience Design) is a way of designing a website, application or software that focuses on the user experience. Everything is done to ensure that the ergonomics of the site or app are the best possible.
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To achieve this, we’ll make sure that the site, app or software is:
- Easy to use
- Pleasant to use
- Beautiful
- And that the user already has landmarks
For example, the “Contact us” button is often at the top right of the site. So we’re going to keep these rules, because users are used to that.
Why is UX design important?
When you’re on a site or app with a good UX, you want to stay on it. Let me take the example of the language-learning app Duolingo. This application is really easy to use, pleasant to use and beautiful. In my opinion, it meets all the criteria of a good UX.
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And it works: it’s the most widely used language-learning application today.
If you’re looking for a UX design expert, I recommend the BeFreelancr platform (our presentation here).
How to improve the UX design of a website or app?
Let’s get to the heart of the matter and look at 10 tips for improving design for user experience.
1. Build on a powerful value proposition
The first tip we can give you will require you to think about internet marketing: this is your company’s value proposition, which will be displayed on your website.
But what is the value proposition? Just two or three sentences, concise and clear, answering these questions:
- What do you sell ?
- To whom do you sell ?
- What benefits does your product or service offer ?
- What sets your company apart from your competitors ?
Once your value proposition is clearly articulated, it can guide your website’s UX and help your users find their way around.
2. Make navigation on your website fluid
Internet shopping is all about convenience. Consumers like to browse products at home and save time by avoiding travel.
If your website is difficult to navigate, the experience will no longer be fast or convenient. Ditto on mobile: Your website needs to be mobile-friendly. To satisfy your buyers, everything must be clear and intuitive.
In your menu, visitors should be able to find an “About” page, a “Contact” page and a table of contents.
However, don’t overload the main menu with multiple categories. Opt for a system of sub-categories that allows your visitors to navigate from general pages to specific pages.
This is the best way to keep the main menu clear.
3. Clearly display your contact details
Like the call-to-action button, this suggestion for improving the user experience is crucial, especially for self-employed professionals.
On your site, it must be intuitive to find all the information needed to contact you easily. To achieve this, don’t forget to integrate the following elements:
- Your email address
- Your phone number
- Contact or quote request forms
- Legal notices for your website
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4. Make your site suitable for any medium
A website is said to be responsive when it automatically adapts to all types of screen: desktop, mobile and tablet. Given that there are 37.4 million smartphone users in France every day, it’s becoming crucial to have a professional website adapted to the small screen. To perfect the UX:
- Reorganize your site’s content
- Make the call-to-action button more visible
- Create easy-to-fill forms on tablet and mobile
5. Create an airy design
Leaving empty space on your site, whether on a desktop or mobile device, is beneficial for visitors. It allows their eyes to rest before continuing to browse the site’s content. What’s more, empty spaces are good for both ergonomic design and visitors.
Spacing titles, text, images and even links is important for making websites more user-friendly. This creates an optimized experience when people visit your site.
6. Design relevant textual content
Managing a website’s user experience also means managing its textual content so that it really communicates with potential customers. With your value proposition in mind, write texts that really address your target’s everyday problems.
Avoid content that’s too specific to your services and products. Instead, think about highlighting the benefits of your offering in relation to your objectives. If you have a highly specialized business, don’t forget to explain the more complex terms to make them easier to understand.
Improving UX is also a real boon for search engine optimization (SEO). Choose more relevant keywords and optimize your pages and blog posts so that they appear on Google.
Improving UX is also a real boon for SEO.
7. Choose visual elements that contribute to UX
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Creating good text is all well and good. It would be better to state it in a relevant way! The human brain likes photos, diagrams and illustrations, which help it to project itself and understand what it’s being told.
So think about integrating visual content on your website pages and blog posts. This could be:
- Photos showing your company’s activities
- Visuals highlighting your achievements
- Illustrations and diagrams explaining complex concepts
8. Reassure your visitors with social proof
Work on the UX by putting yourself in your prospect’s shoes and thinking about what they need to trust your expertise.
Nowadays, however, Internet targets want to know how a solution can help other people who like them before they buy it.
Therefore, consider incorporating reassuring elements on your website pages, such as:
- Customer reviews
- Testimonials in various formats (text or video)
- Diplomas or certifications if required by your profession
- A page dedicated to your structure, the famous “Who am I?” or “Who are we?
9. Optimize your website speed for a better UX
Of course, the speed of your website has a real impact on UX. That’s why this work on your website’s UX also includes a technical panel designed to optimize page loading speed. To achieve this, certain measures need to be taken, such as optimizing image size or setting up Internet caching.
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While this can be done alone, the process will require certain technical skills. In this section, make sure you surround yourself with experts who can put in place for you the best practices to have a high-performance website.
10. Don’t neglect your website’s security
As you probably know: security has a huge impact on your site’s Google ranking. But did you also know that it can have an impact on user experience?
In fact, web users are now used to seeing a padlock pictogram at the top of the page, indicating that the site is highly secure. It indicates that your website is on HTTPS, a secure protocol that reassures your visitors. For example, if you’re a lawyer, it’s a good idea to mark your site as secure to show your visitors that they can browse your site without worrying about their personal data.
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