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Drift review: 5 advantages and 3 disadvantages

Find out here what we think of Drift, its 5 advantages and 3 disadvantages. We take stock of this platform.
Rédigé par David Lefèvre
Drift
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Using direct chat platforms like Drift, Tidio, etc. are indispensable for an excellent marketing strategy. After all, it allows you to gain more notoriety and sell even more products on the market. But with so many platforms available on the Net, you can get lost trying to find the best one. That’s why in this article we propose to analyze one of them, Drift. Zoom in on our opinion of Drift, its 5 advantages and 3 disadvantages.

Drift : what’s it all about?

Drift is a unique bot builder that blends conversational marketing, conversational sales and live chat. It is used by over 50,000 companies to align their sales and marketing on its platform.

With Drift, people have the opportunity to trade with a company on their terms. And for the company, it presents a huge advantage, because it can engage in personalized conversations in real time with its customers.

What are Drift’s features?

Drift is a conversational marketing platform that offers several key features to improve customer engagement. Key features include a detailed history of users&#8217 activities, enabling their behavior on the site to be tracked and analyzed. Representative profiles help personalize interactions based on available visitor data. Dynamic routing directs users to the right teams or people in real time, optimizing conversation management. In addition, chat targeting enables messages to be tailored to audience segments, improving the relevance and effectiveness of communications.

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Drift also integrates e-mail playbooks to automate e-mail interactions based on user actions. Smart notifications alert teams to opportune moments to engage prospects, while responses recorded by the Lead Bot enable quick answers to frequently asked questions. Together, these features make Drift a powerful solution for companies looking to improve their customer service and increase conversions through personalized, effective interactions in real time.

What are the 5 benefits of Drift?

Drift is a leader in corporate communications, as mentioned above. But that’s no accident. In fact, it’s due to its countless advantages. These include its customer support, its ability to display across multiple platforms and devices, and its diverse functionality.

That’s not all, there are even more benefits you’ll enjoy by using Drift. But what sets the platform apart the most are the following :

Increased productivity

Drift has all the tools your marketing and sales teams need to win more customers. To ensure this, the platform offers users an intelligent, intuitive design to help close deals quickly. What’s more, you can access features that provide a complete picture of your agent’s productivity.

Intriguing integrations

One of Drift’s most intriguing features is the fact that it can integrate with other third-party software. This enables it to support data access, which is its primary advantage. And note that these integrations extend drift’s functionality on the one hand. And they provide access to tools tailored to a company’s specific needs on the other.

A distinctive Playbook function

Like all similar platforms, Drift includes Playbook functionality, but that, for its part, is quite unique. In fact, Drift’s Playbook feature saves you time and allows your teams to concentrate more on more critical tasks. This is all the more true for both the inbound and outbound playbooks.

Customer support available at all times

Drift is not just a chat tool, but also provides automation support to enable your agents to make up for their absence. Specifically, it provides a tool for collecting leads even when your agents are not available. What’s more, you can customize Drift’s robots to suit your needs. This, to satisfy the curiosity and remove the doubts of your customers.

Reporting dashboards

The Drift dashboard is unified. This gives every user an overview of performance metrics and interactions. More specifically, this dashboard provides access to useful information such as :

  • the number of scheduled meetings,
  • conversions generated, and
  • leads acquired.

What’s more, with the reporting tool, you can get a total overview of the productivity of all your agents.

What are Drift’s 3 drawbacks?

The main disadvantages of Drift lie in the fact that (that) :

  • its proposed price is very prohibitive. In fact, for more functionality and unlimited accessibility, you have to negotiate at a corporate price. And note that it’s not cheap.
  • it demonstrates a number of bugs at times. Specifically, it takes a long time to load. This is particularly the case for both the Web and mobile applications.
  • This platform doesn’t offer messaging solutions for effective marketing channels. Indeed, it doesn’t support text messaging, WhatsApp, Facebook Messenger or the like.

How much does Drift cost?

Drift rates vary depending on the type of experience and duration chosen. For example:

  • A drift half-day flying experience typically costs between about €199 and €249.
  • A passenger drifting experience is often priced around €69 to €99.

What do we think of Drift?

Drift is generally well regarded as an effective platform for conversational marketing, particularly thanks to its advanced use of chatbots. Users appreciate its user-friendliness and pleasant interface, which facilitates adoption of the software. Features such as Conversation Cloud and dynamic routing options are particularly praised for improving customer engagement. However, some reviews note that initial learning may be required to fully exploit all available features. In summary, Drift is recommended for companies looking to improve their customer interaction through automated, user-friendly solutions.

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