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How do you draw up a market study, business plan or forecast?

Find out how to produce a market study, business plan or forecast. We take a look at this question in this article.
Rédigé par David Lefèvre
étude de marché
Table des matières

Starting up a business is a complex process. It requires time, thought and investment on all fronts. But the first step is to study the market, then draw up a business plan or forecast. If you’re thinking of starting your own business, read on. In fact, in this article we develop how to make a market study, a business plan or forecast.

Making a market study, business plan or forecast: what does it involve?

For any company, whether just starting up or already established, carrying out a market study, business plan or forecast is essential for assessing opportunities, defining clear objectives and anticipating future challenges.

Market research: in-depth analysis of trends and needs

Market research involves analyzing the target market to understand consumer behavior, economic trends and competitive forces. It identifies market size, customer segments, and assesses demand for the proposed product or service. This analysis is crucial to adjusting the offering to market needs and minimizing risks.

Business Plan: Strategic and financial planning

The business plan is a detailed document that defines a company’s vision, objectives and strategies over a defined period. It usually includes a SWOT (strengths, weaknesses, opportunities, threats) analysis, a marketing strategy, an operational plan and a financial plan. This document serves as a guide for day-to-day management and strategic decision-making, while providing potential investors with a clear vision of the company&#8217s profitability potential.

Financial forecast: Projecting future financial performance

The financial forecast is an essential part of the business plan, where future revenues, costs and cash flows are estimated. It includes projected financial statements such as the projected income statement, projected balance sheet and financing plan. These projections help assess the financial viability of the project and plan the financing requirements needed to achieve the objectives set.

Importance and Use of Strategic Documents

These strategic documents are not only planning tools, but also essential communication instruments. They enable entrepreneurs to structure their ideas, convince investors and potential partners, and guide their company’s growth in an effective and measured way.

In summary, a market study provides the necessary information on the target market, the business plan defines the strategies for achieving commercial objectives, and the financial forecast projects future financial performance. Together, these documents play a crucial role in a company’s success by ensuring informed decision-making and proactive management of resources.

How to draw up a business plan or forecast?

A business plan, on the other hand, is an important file if you want to create a company, modify your activity or carry out a business takeover.  It must include details of your products or services, your objectives and the financial capacity of your company. 

Here are the steps for writing your business plan :

Making an executive summary

The executive summary is the first step in your plan. It’s a pitch to announce your mission and describe proposed products or services. So, you need to make sure that your writing perfectly meets your investors’ requirements.

Describing the company

The second step is to give a description of your company. This is an important structure in which you are required to put information to prepare the reader about your objectives. This includes the registered name of your company, the names of key people and the address of your place of business.  

Stating your objectives

Once you’ve finished describing your business, it’s time to state your objectives. To do this, describe what you’d like to achieve and why you need funding. This is the most important content, especially if you want to secure a business loan. 

Describing your products and services

The fourth step in your business plan is to describe your products and services.

Here are the elements you need to include in this section :

  • your business strategy,
  • typical customers,
  • your distribution strategy,
  • the pricing model and an explanation of the functionality of your product or service,
  • your order fulfillment strategy, as well as
  • your supply chain.

Don’t forget to discuss trademarks. And to ensure it’s drafted properly, don’t hesitate to seek professional advice.

Market analysis

Here, you need to convince investors what sets your products apart from your competitors. To do this, give an explanation of what your competitors are doing, and point out your strengths. In fact, this is an opportunity for you to develop customer loyalty.

If you’re looking for a professional to do your market research, business plan or forecast, you can go to one of these freelance platforms.

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