You’ve created your website with WordPress and now you want to make it multilingual ? This ability to translate your website is one of the great advantages of WordPress. In fact, it’s what makes WordPress the most widely used CMS in the world. In this article, we’re going to suggest 5 WordPress plugins for translating your website.
WordPress : The most popular CMS
WordPress is no longer new to the web developer. It’s a very popular CMS or Content Management System. It remains at the top of the list of the most widely used CMS for creating websites. It’s worth noting that WordPress accounts for 43% of all websites worldwide, and it’s a proven fact that success with WordPress is 100% thanks to its many plug-ins.
If you’re looking for a quality WordPress expert or translator, I recommend you check out the freelance platform BeFreelancr. Here you’ll find talent in a range of web professions, including developers and translators. A WordPress developer can install a translation plugin for you. And a translator can translate your content.
What’s a WordPress plug-in ?
A WordPress plugin is an extension or, more precisely, code that adds specific functionality to WordPress. For example, if we want to add a module to manage SEO on WordPress, we install the Yoast SEO.
plugin.
Since WordPress is an open source CMS, anyone can create an extension and then offer it on the official WordPress library. They will only be available to users after validation by the WordPress moderation teams.
Each need or problem corresponds to one or more plugins. WordPress now counts over 55 000 extensions on its library. Many of them are chargeable, but there are those with free but limited functionality.
Why make your WordPress site multilingual ?
To enter a more professional world, you need to make your website multilingual. Here are a few advantages of having a multilingual e-commerce site:
Enlarge and give importance to your customers
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By making your site multilingual, your target customer is no longer limited to one geographical environment. People from other countries will have the opportunity to buy your products or services. Customers will also feel more at ease handling your website by browsing it in their native language. They’ll also have confidence in you, because you’re giving them importance by adding their language to your translation list. Finally, customers always prefer to buy products whose information is available in their own language. They’ll feel they’re buying locally.
You’ll also be able to study which customers are interested in your product. You’ll have statistics on which products or services interest certain consumers more than others. This way, you can improve your marketing tactics according to each country.
Increase your sales
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Since you have wider customer bases, you’ll therefore reach a larger audience. As customers increase, so do sales. For example, you can sell in a country other than your own. You’ll get a much higher return, because a multilingual site is essential for selling internationally.
A competitive edge
The fact that your website is multilingual is an advantage you’ll have over your competitors that may not be there yet. You’ll be able to compete with e-commerce sites from other countries and win more customers.
The fact that your website is multilingual is an advantage you’ll have over your competitors that you may not yet have.
Strong natural referencing
A multilingual site makes you more referenced in search engines. You’ll have more visibility online, and your target area isn’t as limited as it used to be. If, for example, you translate your site into Mandarin, potential Chinese customers will be able to see you when they do a Google search.
What are the 5 WordPress plugins for translating your e-commerce site?
We promised you a few WordPress translation extensions. So here’s a list of 5 WordPress plugins to translate your site:
Weglot :
Weglot adapts to several CMS and more particularly WordPress, Weglot has the advantage of being easy to use. It automatically translates your website.
Transposh :
This translation plugin lets you edit each translated sentence. It also automatically translates your website, and language selection is easy.
Multilingual Press :
This WordPress extension offers a free version and automatic translation.
Polylang :
Polylang is a popular plugin that has its trump card in its already sufficient free version with 25 languages available.
WPML :
The WPML plugin offers over 40 languages with variant to translate your website. It’s one of the must-haves when it comes to website translation. In fact, it’s the most widely used tool, even though it’s not free!
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