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Opinions on WPML

Find out what we think of WPML, a page and article translation tool, before promoting your site internationally.
Rédigé par David Lefèvre
Avis sur WPML
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At a time when international SEO is becoming increasingly important, multilingual plug-ins are becoming more and more indispensable. WPML is one such plug-in. But what exactly is WPML? What are its functionalities, advantages and disadvantages? To answer any questions you may have, we’ve put together a brief overview in this article. But that’s not all: check out our review of WPML to get an idea of what it’s all about. So read on, we’ve got you covered!

WPML: what’s it all about?

Do you want to know what we think of WPML? Find out first what it really is.

WPML is a tool offered by WordPress for translating a site into other languages. It offers a panoply of possibilities, as long as its translation capabilities allow. In fact, at the moment, the tool boasts 40 languages.

As a result, this extension can transform a monolingual site into a multilingual one, and can work in two different ways. On the one hand, it translates your site manually, and on the other, it does so automatically. The choice in this case is yours.

At the time of writing, WPML is the most widely used plug-in in the world. This is primarily due to its accessibility. But above all, it’s because it plays a decisive role in your site’s natural SEO.

How WPML works

Before discovering our review of WPML, let’s first set the record straight on how it works


WPML is an extension that requires a license to use. As such, you’ll need to purchase it from the brand’s website. Then you need to install it on WordPress. The tool is updated regularly to improve the user experience. You are therefore required to renew it at least every year.

When it comes to the actual operation of WPML, it allows you to translate your entire site. This, from articles and pages to themes and plug-ins. Zoom in for more details!

Translation of articles and pages

To translate your Articles and Pages with WPML, you must first go to each page. After installing your extension, you’ll find a column for languages next to the titles. And for each language you’ve pre-set, you’ll see an “Add” button. Simply click on it to translate the page or article into that particular language.

Tag and category translation

When it comes to translating your tags and categories, as well as other custom taxonomies, go to the WPML tab. Then access the “Taxonomy Translation” tab to translate your tags and categories.

Menu translation

To translate your menus, you need to take the same steps as for translating your posts and pages. Specifically, access the “Appearance” tab, then “Menus” and select those you wish to translate. Please note, however, that the items and pages in each menu may not be available in that menu. If you haven’t translated them beforehand.

Translation of plug-ins and themes

When it comes to this option, you need to go to the “Localization of themes and plug-ins” page. You’ll first see a parameter previously checked, but check the box below it instead. This is the “Load_theme_textdomain” parameter, so you’ll know if there are any extension files for your theme.

What are the advantages and disadvantages of WPML?


From WPML’s technical support, it’s very powerful, so has several advantages. These include:

  • It’s easy, quick and safe to install;
  • His 30-day trial possibility with refund modality in case of non-satisfaction;
  • Its intuitive nature and ease of use;
  • Its compatibility with WooCommerce ;
  • It can be configured individually on each page.


Beyond these assets, there are a few drawbacks with this plug-in, namely the fact that it:

  • Has become chargeable;
  • Makes WordPress administration much slower.

WPML: how much does it cost?

WPML offers three different pricing plans depending on the services you’re looking for. Here are the plans in question:

  • Multilingual blog (with a rate of $29 per year and an annual renewal of $21) ;
  • Multilingual CMS (with a fee of $79 per year and annual renewal of $59) ;
  • Multilingual agency (with an annual fee of $159 and annual renewal of $119).

What’s our review of WPML ?

So you’ve seen at a glance how WPML works, its strengths and pricing plans. And as you know, its drawbacks boil down to the fact that it’s expensive. But in view of the fact that it plays an important role in your visibility, it’s well worth the price.

So, our opinion on WPML is that it’s suitable for every site owner looking to gain notoriety. The more languages your site is available in, the more your product or service will be promoted by search engines.

So, our opinion on WPML is that it’s right for every site owner looking to gain notoriety.

Why do you need a translator if you use WPML?

Contrary to Weglot for example, WPML doesn’t automatically translate your site. And anyway, automatic translation tools are generally pretty unreliable.

WPML will let you create pages in each language. But you&#8217ll need a translator to translate the content. I recommend the BeFreelancr or TextMaster platforms for finding a good translator.

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